Tag Archives: sponsorship

Coral extends Black Cats partnership

League one favourites, Sunderland  have announced the two year extension of their partnership with UK betting operator Coral. As part of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons. Through its association with Sunderland, Coral aims to further strengthen its …

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Hard line on novelty markets after SunBets ‘piegate’ investigation

Marketing departments across the industry will be on full alert after the Gambling Commission announced that it would deal ‘more severely’ with any novelty betting markets which do not maintain the standards required. Tabcorp UK, which runs the SunBets operation on behalf of News International, has now had conditions around novelty betting attached to its gambling licence and been told to pay £84,000 …

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Plan for the World Cup and beyond at Betting on Football 2018 #bofcon2018

SBC Events has lined up a full day’s track dedicated to the FIFA World Cup at Betting on Football 2018 (20-23 March), as part of a comprehensive conference agenda ahead of next year’s tournament in Russia. Featuring eight main tracks and more than 40 sessions across Wednesday 21 and Thursday 22 March, #bofcon2018 will present over 150 experts from the …

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Cardiff City announces K8.com as new betting partner

Cardiff City  has announced that the club has agreed a partnership with international online betting operator K8.com. The partnership means K8.com will have betting booths around The Cardiff City Stadium for fans to utilise on match days, furthermore K8.com will also provide exclusive odds and promotions for fans of the Championship club to enjoy. As part of the partnership, K8.com …

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Tim Peters – Tempobet – Assessing the benefits of football sponsorship

Last week, Tempobet announced the expansion of its football sponsorship portfolio by agreeing a multi-million pound deal to showcase its brand on the LED advertising boards at seven Premier League football stadiums. Tempobet will now feature prominently on the pitch side advertising boards at Arsenal, Brighton, Burnley, Crystal Palace, Huddersfield, Bournemouth, Swansea, and Watford.  The deal follows on from Tempobet’s …

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Shane Stafford explains how BetVictor makes the most of its Liverpool partnership

Speaking at the Soccerex Global Convention in Manchester, Betvictor’s head of brand Shane Stafford described having a ‘strategy’ as ‘key to utilising the assets’ that come from a sporting partnership. Addressing the sponsorship panel, Stafford said: “When going into Snapchat, Facebook and Twitter don’t just go into it without a strategy, I’ve seen lots of brands that have just jumped …

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Betsafe secures Saracens Rugby ‘Principal’ Sponsorship

Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …

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TXODDS confirms sponsorship deal with British Boxing champion

TXODDS - Langford

UK-based sports betting data provider TXODDS has confirmed its first ever sponsorship deal with undefeated British and Commonwealth middleweight champion, Tommy Langford. Already a supplier of real time odds data and statistics to leading betting organisations and professionals, TXODDS hopes that the agreement will highlight its specialist data to an even wider audience, and promote an advanced portfolio of products …

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Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

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Sponsorship specialist 32Red joins forces with Leeds United

Online casino operator 32Red has secured a shirt sponsorship deal with Leeds United Football Club for the next three seasons. The agreement provides 32Red with shirt sponsorship, access to Leeds United’s global fan base and extensive brand visibility throughout the club’s iconic Elland Road stadium as well as across its digital and media platforms. 32Red will be the second gambling …

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