Betway moves into sports sponsorship

Betway has signed an agreement to sponsor the 2014 Betway Premier League Darts tournament, the UK & Ireland’s biggest indoor sporting event. The tournament, staged by the Professional Darts Corporation (PDC), the world’s leading darts organisation, is played over 16 consecutive Thursdays from February 6 through to May 22 in arenas across the UK and Ireland.

The PDC, chaired by leading sports promoter Barry Hearn, has successfully bought darts into the mainstream. Annually, the PDC pays out over £7m of prize money to players and provides a pathway for amateurs to make it into the big league of professional darts.

This agreement, which represents Betway’s first major sporting event sponsorship, will enhance Betway’s brand in on line sports betting, especially as the event itself has a wild card element, as new players face proven professionals, adding to the possibilities for those who like to bet on sports.

Bob Dutnall, Executive Director at Betway, said: “We are delighted to announce the sponsorship of the 2014 Premier League Darts tournament. This sporting event, which has international appeal, has become a top event in the darts sporting calendar.  The sponsorship adds to our brand in online sports betting where we are building a leading position.”

PDC Chairman Barry Hearn said: “It gives me great pleasure to welcome Betway as the new title sponsor of Premier League Darts in our tenth season of this prestigious event. This will be the biggest ever Premier League Darts season, with 100,000 fans set to see the world’s best ten players over the next four months, and with live worldwide television coverage the tournament will take the Betway brand worldwide.”