Tag Archives: sponsorship

Mikael Lijtenstein, AstroPay: Crystal Palace represents ‘our passion and ambition’ for growth

With more than 160 years under its belt as a London football club, Crystal Palace has become a household name. According to Mikael Lijtenstein, CEO of AstroPay, the team also represents the values which are central to AstroPay’s business strategy. Speaking to SBC News about AstroPay’s sponsorship of the Premier League team, Lijtenstein addressed the reasons why the club is …

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Essential preparation for stakeholders: The impacts of a gambling shirt ban

With talks escalating of a ban on sports betting and gambling firms from Premier League football shirts, operators are becoming increasingly aware of the repercussions that look to follow the current 2005 Gambling Act review. As speculation shifts to inevitability, experts claim that stakeholders should be prepared for a ‘probable change’ when it comes to gambling sponsorships, whilst it has …

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Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …

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Fonbet nets FC Rubin Kazan sponsorship

Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian champion to our sponsorship family,” …

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Creating new experiences: Fonbet on its sponsorship of the Russian national team

Creating new experiences: Fonbet on its sponsorship of the Russia national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

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BGC highlights importance of gambling’s ‘symbiotic relationship’ with sports

BGC highlights importance of gambling’s ‘symbiotic relationship’ with sports

The Betting and Gaming Council (BGC) has emphasised the financial support that the betting industry provides for UK sports which have been hit by the coronavirus pandemic. In a submission to a House of Commons Culture, Media and Sport Committee inquiry into ‘sport in our communities’, the BGC stressed that the likes of horseracing, snooker, football and rugby league have …

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GLMS calls for increased vigilance regarding betting sponsorships

Global Lottery Monitoring Systems (GLMS) has urged industry stakeholders to ‘take strong action to protect themselves’ against the risks associated with unregulated sponsorships. Publishing ‘A study of betting operators and their sponsorship of sport’, GLMS aimed raise awareness of the ‘scope and scale of betting sponsorships’. Its research aims to ‘illustrate how some betting operators exploit these partnerships with sports …

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Campaigners call on Boris to ban gambling sponsorship in football

Problem gambling campaigning groups Gambling With Lives and The Big Step will deliver a letter to the prime minister ,Boris Johnson, today calling for an end to gambling sponsorship in football. The groups claim that football’s relationship with betting is at ‘saturation point’, with the letter to be delivered as The Big Step completes its journey from Reading to Downing Street …

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