Tag Archives: sponsorship

Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

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EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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Neil Banbury: 32Red – Gambling operators can do more than just support a club’s performance on the football pitch

The English football renaissance in 2018 has been underpinned by a healthy mix of club sponsors, in which gambling companies have more than played their part, writes 32Red General Manager Neil Banbury. Just this week, 32Red renewed its term as the Principal Sponsor of Derby County Football Club. Here, Banbury tells us more about the new deal, and why gambling …

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Betway strengthens sponsorship portfolio with T20 partnership

Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super League T20. The deal sees Betway become the official global betting partner of the Mzansi Super League T20, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, it is broadcast live in the UK and …

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Coral extends Black Cats partnership

League one favourites, Sunderland  have announced the two year extension of their partnership with UK betting operator Coral. As part of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons. Through its association with Sunderland, Coral aims to further strengthen its …

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Hard line on novelty markets after SunBets ‘piegate’ investigation

Marketing departments across the industry will be on full alert after the Gambling Commission announced that it would deal ‘more severely’ with any novelty betting markets which do not maintain the standards required. Tabcorp UK, which runs the SunBets operation on behalf of News International, has now had conditions around novelty betting attached to its gambling licence and been told to pay £84,000 …

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Plan for the World Cup and beyond at Betting on Football 2018 #bofcon2018

SBC Events has lined up a full day’s track dedicated to the FIFA World Cup at Betting on Football 2018 (20-23 March), as part of a comprehensive conference agenda ahead of next year’s tournament in Russia. Featuring eight main tracks and more than 40 sessions across Wednesday 21 and Thursday 22 March, #bofcon2018 will present over 150 experts from the …

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Cardiff City announces K8.com as new betting partner

Cardiff City  has announced that the club has agreed a partnership with international online betting operator K8.com. The partnership means K8.com will have betting booths around The Cardiff City Stadium for fans to utilise on match days, furthermore K8.com will also provide exclusive odds and promotions for fans of the Championship club to enjoy. As part of the partnership, K8.com …

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Tim Peters – Tempobet – Assessing the benefits of football sponsorship

Last week, Tempobet announced the expansion of its football sponsorship portfolio by agreeing a multi-million pound deal to showcase its brand on the LED advertising boards at seven Premier League football stadiums. Tempobet will now feature prominently on the pitch side advertising boards at Arsenal, Brighton, Burnley, Crystal Palace, Huddersfield, Bournemouth, Swansea, and Watford.  The deal follows on from Tempobet’s …

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Shane Stafford explains how BetVictor makes the most of its Liverpool partnership

Speaking at the Soccerex Global Convention in Manchester, Betvictor’s head of brand Shane Stafford described having a ‘strategy’ as ‘key to utilising the assets’ that come from a sporting partnership. Addressing the sponsorship panel, Stafford said: “When going into Snapchat, Facebook and Twitter don’t just go into it without a strategy, I’ve seen lots of brands that have just jumped …

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