SOFTSWISS estimates have shown that its affiliate marketing and management tool, Affilka by SOFTSWISS, has doubled its gaming gross revenue (GGR) in H1 ’24. The analysis highlights stable growth compared to the same period in 2023, with player deposits increasing by 2.3 times, and affiliate payments going up by 60% YoY. H1 also saw more than 65,000 new affiliate accounts …
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Future Trends in igaming: SOFTSWISS industry outlook
Global igaming software provider SOFTSWISS is celebrating its 15th anniversary, marking a significant milestone in what the company describes as an ‘impactful journey within the igaming industry’. We spoke with Ivan Montik, the founder of SOFTSWISS, along with the company’s C-level managers, to share their insights, concerns, and predictions for the future development of the industry. Regulatory Trends Ivan Montik, …
Read More »SOFTSWISS data shows dip in operators’ fraud notifications
SOFTSWISS has shared that gambling fraud notifications fell during the first quarter of the year. The global technology company’s managed services’ anti-fraud team has helped operators save around €6m in H1 2024 – according to the recently published insights – which is a one-third reduction in the amount at risk in comparison to last year. Including operator and verification requests, …
Read More »SOFTSWISS fuels global strategy with new South Africa licence
SOFTSWISS is making strides into the South African market thanks to a new certification for its casino platform and sportsbook offering. Both of SOFTSWISS’s verticals are now licenced under a Letter of Certification (LoC) issued by the National Regulator for Compulsory Specifications (NRCS), allowing the company to compete in the country’s B2B marketspace. This comes months after SOFTSWISS announced that …
Read More »SOFTSWISS launches mobile sportsbook on Apple and Google app stores
Provider of igaming software SOFTSWISS has launched its first mobile app that is powered by its proprietary sportsbook. This comes in light of the firm’s Q1 2024 gambling market analysis, highlighting that mobile devices have claimed 90% of gross gambling revenue (GGR) – up 86% YoY. Operators wanting to utilise SOFTSWISS’s new mobile offering are looking at several advantages, such …
Read More »SOFTSWISS: A South African overview
Max Trafimovich, Chief Commercial Officer at SOFTSWISS, delves into the enormous potential offered by a South African gambling ecosystem that the company has previously compared the prospects of which to a certain South American nation that has captured much of the industry’s attention in recent times. SBC News: SOFTSWISS has confidently declared that South Africa could prove to be the …
Read More »SOFTSWISS: Players ‘more cautious’ with crypto bets in 2024
SOFTSWISS has reported that interest in crypto betting remains steady, although fiat currencies remain the ‘dominant form of payment’. The latest findings from the igaming solutions provider demonstrated that cryptocurrency accounted for around a quarter of all online bets during Q1 2024, with crypto bet sum growing by over 20% year-over-year, although just 2.4% from the previous quarter. Although not …
Read More »SOFTSWISS enters Bulgaria via Topwin partnership
SOFTSWISS has made its entry into the Bulgarian market through a new partnership with Topwin.bg. The move looks to strengthen and expand the igaming software provider’s brand within Europe. SOFTSWISS has secured certification from Gaming Laboratories International (GLI) for use in the Bulgarian market, ensuring all technical and legal requirements are met. Vitali Matsukevich, COO at SOFTSWISS, commented: “Entering the …
Read More »Affilka by SOFTSWISS powers 10bet affiliates
Affilka by SOFTSWISS, the tech company’s affiliate management software brand, has partnered with 10bet to enhance the latter’s affiliate marketing strategies and market reach. Through the deal, affiliate management software will be provided to 10bet, assisting with the operator’s approach in its respective markets across Europe, Latin America and Africa. Seven brands from 10bet have already been launched through the Affilka by SOFTSWISS …
Read More »Vitali Matsukevich: paving the way for future growth at SOFTSWISS
This year has been exceptionally eventful for SOFTSWISS. With new product updates and promising partnerships dominating the headlines, the company already has big plans for further expansion in 2024, according to Chief Operating Officer Vitali Matsukevich. Speaking at the recent SBC Summit Barcelona, Matsukevich took the time out to reflect on some of the biggest announcements from this year before …
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