SBC News Voice of the Sports Betting Industry
Provider of igaming software SOFTSWISS has launched its first mobile app that is powered by its proprietary sportsbook.
This comes in light of the firm’s Q1 2024 gambling market analysis, highlighting that mobile devices have claimed 90% of gross gambling revenue (GGR) – up 86% YoY.
Operators wanting to utilise SOFTSWISS’s new mobile offering are looking at several advantages, such as enhanced player trust driven by the rigorous verification of mobile app stores, diversified risk management by splitting the audience into multiple platforms, improved user comfort with more features being introduced compared to desktop browsers, as well as extended promotional abilities – creating push notifications and promotions through digital channels.
Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, commented: “A year after demonstrating the app, we launched our first project and, what is more important, secured releases on two of the most popular mobile application stores.
“I am incredibly proud of my team’s dedication and hard work in reaching this milestone. As a tech-innovative company, we look forward to introducing more features and tools to benefit our partners.”
The launch of the mobile application coincides with another SOFTSWISS project targeting the Nigerian market, which has already been published on the App Store and has passed the verification process for Google Play.
SBC News spoke to Max Trafimovic, Chief Commercial Officer at SOFTSWISS, to learn more about the company’s ambitions for the African market.
