Tag Archives: softswiss

SOFTSWISS’ Affilka celebrates 100 brand partnership milestone

SBC News SOFTSWISS’ Affilka celebrates 100 brand partnership milestone

Affilka, developed by SOFTSWISS, has celebrated a new milestone after integrating 100 brands onto its platform.  Three years on from the affiliate marketing platform’s development, SOFTSWISS noted that there has been a “major increase” in sportsbook and online casino partnerships with the platform over the last six months.  SOFTSWISS said this growth is a reflection of “Affilka’s growing importance in …

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Affilka signs TruePartners affiliate tracking deal

TruePartners

Affilka, the affiliate tracking platform developed by SOFTSWISS, will be utilised for all casino brands operating under the TruePartners.io affiliate program. The TruePartners program includes more established brands such as TrueFlip.io, TrueFlip.com and Emojino.com, as well as the new brand Lucky Nova. The Affilka platform, said SOFTSWISS, will provide affiliates across these brands with an “easy-to-use, highly customisable affiliate marketing …

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Affilka to drive affiliate turnover for Sportbet.one in latest partnership

SBC News Affilka to drive affiliate turnover for Sportbet.one in latest partnership

Affilka, the affiliate management platform by SOFTSWISS, has announced its latest partnership, assisting crypto-currency betting platform Sportbet.one with driving its own affiliate programme. The collaboration will see Affilka assist Sportsbet.one’s SBETPARTNERS (SBET) platform with attracting potential players to its website, increasing overall traffic and maximising the brand’s affiliate turnover. Affilka will provide SBET with a range of offers and services …

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SOFTSWISS Sportsbook links with PowerCasino to expand third-party portfolio

SBC News SOFTSWISS Sportsbook links with PowerCasino to expand third-party portfolio

SOFTSWISS has secured its first Sportsbook agreement with a firm not already running on its Online Casino Platform, powering a new sports betting experience for the PowerCasino brand. As a result of the deal, SOFTSWISS Sportsbook will provide a range of sports betting products to PowerSport players, enabling the latter’s customers to place wagers on 10,000 live events covering 70 …

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SOFTSWISS announces rebranding to ‘reflect current market position’

SBC News SOFTSWISS announces rebranding to ‘reflect current market position’

SOFTSWISS has announced its intention to rebrand on 1 July in order to ‘reflect the brand’s current position on the market’, as it continues to pursue a policy of international growth. As a result of the rebranding, the company’s logo will be stylised in all-caps as ‘SOFTSWISS’, and will appear this way in all official press releases and marketing material …

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Why SoftSwiss Game Aggregator brings ‘clear added value’ for BCGame

Why SoftSwiss Game Aggregator brings ‘clear added value’ for BCGame

Chris Butler, Head of Operations at BCGame, said that games made available via the SoftSwiss Game Aggregator platform have proved a strong addition to its content portfolio. In conversation with SBC News about engaging new players within the casino space, Butler praised BCGame’s partnership with SoftSwiss, while also stressing that companies should steer away from the “simple copy and paste” …

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SoftSwiss announces Affilka website launch

SBC News SoftSwiss announces Affilka website launch

Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind the product has over 10 …

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SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss has added three new bonus bet features to its sportsbook solution which the supplier believes will “further diversify the sports betting experience for all players”. The new features, which have been added just in time for Euro 2020 and Copa América, will take three formats: no-risk free bet, AllWin free bet and OnlyWin free bet. The No-Risk free bet …

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SoftSwiss adds comboboost function to sportsbook platform

SBC News SoftSwiss adds comboboost function to sportsbook platform

SoftSwiss has added a new comboboost feature to its sportsbook, which the solutions provider believes will make its platform ‘even more personalised’ for B2B clients. The new feature, which has been tailored for major sports including football, ice hockey, tennis, basketball, cricket and esports, will enable players to receive ‘an additional bonus on an express winning bet for top sports …

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SoftSwiss launches new sportsbook project for CricketBet

CricketBet

SoftSwiss has confirmed the launch of a new client for the Indian market, CricketBet, running off its new sportsbook platform.  Officially launched in May 2021, CricketBet is now set for a ‘summer of large-scale events’ including the rescheduled Olympic Games and European Championships. However, the second SoftSwiss sportsbook client for the Indian market after Betjungle will also receive a premium …

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