SBC News Voice of the Sports Betting Industry
SOFTSWISS has announced it is extending its current charity campaign to support flood-affected regions in Brazil.
The igaming solutions provider previously supplied emergency aid back in May and launched an information campaign listing approved charities endorsed by Rubens Barrichello, SOFTSWISS’ Non-Executive Director in Latin America.
Now, the company has emphasised that it is focusing on a long-term project to supply clean water equipment to the region.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, said: “When we started this charity project, I was convinced that it should not be just a one-time financial help.
“The immediate crisis passes and first aid is provided but people are left to deal with all the eco-social consequences. I am glad that the company shares my beliefs and is committed to a serious, long-term approach.
“SOFTSWISS has a lasting business presence in Brazil, with dedicated staff, and we are ready to do everything we can to support the local communities and contribute to their development.”
SOFTSWISS also explained that although water levels have decreased in the affected region, humanitarian aid remains critical due to significant challenges in accessing cleaning and hygiene materials, along with ensuring water quality.
Recent WASH (Water, Sanitation, and Hygiene) assessments reveal poor water quality in many areas.
Meanwhile, in partnership with PW Tech, the provider has committed to a long-term project aimed at sustained support by installing water purification equipment in schools.
Fernando Silva, PW Tech CEO, added: “We are thrilled to implement this project in partnership with SOFTSWISS. The flood’s impact is severe, but focusing on long-term solutions to provide clean water is crucial.
“This project is also educational. We are training residents on filter maintenance and educating them about the importance of clean water for health. Unfortunately, health issues due to poor water quality are common in this region, and this situation needs to change.”
The pair have already obtained approval from the local government, have conducted water analysis, prepared for equipment installation, and replaced old deteriorated elements at the schools.
The return of the classes for the educational part of the project will provide master classes about the importance of having clean water and its influence on health for pupils, teachers, and the community.
Today, SOFTSWISS has also reported that its its affiliate marketing and management tool, Affilka, has doubled its gaming gross revenue (GGR) in H1 ’24.
The analysis highlights stable growth compared to the same period in 2023, with player deposits increasing by 2.3 times, and affiliate payments going up by 60% YoY.
