GamCare accredits flagship Flutter brands with ‘top level’ standard

Flutter Entertainment has secured GamCare’s Advanced Safer Gambling Standard for three of its primary betting and gaming brands.

The Paddy Power, Sky Betting and Gaming and Betfair ‘online focused’ sportsbook and casino operators, oriented towards the UK and Irish markets, received the accreditation following an assessment.

Specifically, the gambling treatment charity and industry standards organisation granted Flutter the Gold Advanced Level 3, the ‘top level’ of certificate available, for its wagering and gaming operations.

Luke Sugden, Director of Risk and Safer Gambling, Flutter UK and Ireland, said: “It is a hugely proud moment for everyone at Flutter to have all of our online brands awarded the highest gambling changes by GamCare. 

“A core pillar of our global sustainability strategy – the Positive Impact Plan – is our Play Well strategy, which focuses on providing customers with a positive, entertaining and safe experience at all times. 

“This certification not only signals progress against this commitment, but is a credit to our fantastic colleagues, who continue to put safer gambling at the heart of everything we do as a business.”

In its assessment, GamCare made note of Flutter’s ‘positive culture’ regarding safer gambling throughout its UK and Irish brands, employee communications, support services and integration of processes across internal systems such as e-learning.

Flutter has made several movements in the safer gambling space over the past year, as the UK and Irish governments look set to impose fresh regulations, with the Gambling Act review due in the former and a new regulator scheduled to begin operations next year in the latter. 

Since its last assessment by GamCare, Flutter has integrated safer gambling KPIs into its objectives and remuneration, made improvements to its compliance and assurance processes and invested in the ‘size and expertise’ of its 200 member team.

In Ireland – Flutter’s founding location – the group implemented a credit-card payment ban and whistle-to-whistle sports broadcast advertising ban in February last year, and in both the UK and Ireland has initiated a €500/£500 monthly deposit limit for all customers under 25.

The recent certification follows GamCare’s recognition of Flutter’s Tombola Bingo holding with the Advanced Level 3 standard – the brand is due to be reassessed by GamCare ‘in the coming months’.