Tag Archives: sergey portnov

Sergey Portnov: Parimatch – CIS ambitions can match the UK in three years

Sergey Portnov, Chief Executive of Parimatch, has emphasised how the CIS and wider Eastern European betting markets could track the UK’s performance within a three-year span, noting fast-changing developments. However, Portnov warns that CIS ambitions can only be matched if regulatory gaps are fulfiled.  Speaking at SBC’s ‘Betting on Sports 2019‘ Conference, Portnov discussed the current development of the CIS …

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Parimatch launches ‘epic’ Conor McGregor campaign

International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor.  McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.”  The campaign, which was created by Canadian director Angelo Merten and …

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Parimatch extends Apoel FC sponsorship deal

Parimatch has extended its sponsorship deal with Cypriot First Division champions APOEL Football Club for the fourth consecutive season. As part of the renewed sponsorship deal, the Parimatch logo will continue to be printed on the front of the APOEL FC players match jersey, with the partners also continuing to work together on charitable and community-led initiatives.  Sergey Portnov, CEO …

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Sergey Portnov: McGregor and Tyson have helped Parimatch reach new demographics

Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …

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Ukraine expects to submit gambling bill ‘in the coming days’

Following a ten-year ban of gambling across Ukraine, the newly-elected government has committed to adopting a new gambling legislation by the end of this year, with plans to submit legislation to Parliament ‘in the coming days’. In June of this year, Ukrainian President Volodymyr Zelensky instructed his Cabinet of Ministers to draft a new bill by 1 October, which would …

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Parimatch pens deal with boxing legend Tyson

Online sports betting operator Parimatch has strengthened its portfolio of ambassadors by announcing a new partnership with heavyweight boxing icon, Iron Mike Tyson. Tyson, who currently holds the record for being the youngest world heavyweight champion at the age of 20 years, 4 months and 22 days, joins the likes of UFC icon Conor McGregor, Alexey Oleynik, Petr Yan and the Shevchenko sisters as representatives of …

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Leader of the Year kicks off Sport in Focus at Betting on Sports

Sport in Focus

The 2018 Sports Betting Leader of the Year Sergey Portnov will be kicking off the Sport in Focus track at this year’s Betting on Sports conference. Sport in Focus is one of four tracks held on the first full day (18 September) of SBC’s flagship conference, which takes place at Olympia London from 17-20 September. Portnov, who took home the …

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Industry leaders headline Betting on Sports 2019 conference

Betting on Sports

Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …

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MMA superstar McGregor unveils new branding for Parimatch

Parimatch

Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …

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SBC Awards 2018 produces a record 32 different winners

winners

A record 32 different companies were recognised for excellence in the sports and gaming industries at last night’s SBC Awards ceremony in London, with bet365 once again taking home the Bookmaker of the Year prize. On a night of festive-themed celebration for the industry, bet365 stole the show in front of 700 attendees at The Artillery Garden, before Sergey Portnov, …

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