The esports betting industry has risen to prominence amid the COVID-19 outbreak. However, Parimatch CEO Sergey Portnov has said that for the sector’s long-term potential growth it should look to complement traditional sports, not compete against it. Speaking at SBC’s Digital Summit, Portnov stated: “I don’t think esports can carry success on its own. Esports is strong, I agree, and …
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The first SBC Charity Boxing Championship, in partnership with Oliver’s Wish Foundation, will see some of the biggest names in the gaming industry going toe-to-toe in the ring to raise thousands of pounds for good causes. This unique black tie event, which is supported by the generous headline sponsors NetEnt and Red Tiger, takes place on 3 April 2020 at …
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Sergey Portnov, Chief Executive of Parimatch, has emphasised how the CIS and wider Eastern European betting markets could track the UK’s performance within a three-year span, noting fast-changing developments. However, Portnov warns that CIS ambitions can only be matched if regulatory gaps are fulfiled. Speaking at SBC’s ‘Betting on Sports 2019‘ Conference, Portnov discussed the current development of the CIS …
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International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor. McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.” The campaign, which was created by Canadian director Angelo Merten and …
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Parimatch has extended its sponsorship deal with Cypriot First Division champions APOEL Football Club for the fourth consecutive season. As part of the renewed sponsorship deal, the Parimatch logo will continue to be printed on the front of the APOEL FC players match jersey, with the partners also continuing to work together on charitable and community-led initiatives. Sergey Portnov, CEO …
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Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …
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Following a ten-year ban of gambling across Ukraine, the newly-elected government has committed to adopting a new gambling legislation by the end of this year, with plans to submit legislation to Parliament ‘in the coming days’. In June of this year, Ukrainian President Volodymyr Zelensky instructed his Cabinet of Ministers to draft a new bill by 1 October, which would …
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Online sports betting operator Parimatch has strengthened its portfolio of ambassadors by announcing a new partnership with heavyweight boxing icon, Iron Mike Tyson. Tyson, who currently holds the record for being the youngest world heavyweight champion at the age of 20 years, 4 months and 22 days, joins the likes of UFC icon Conor McGregor, Alexey Oleynik, Petr Yan and the Shevchenko sisters as representatives of …
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The 2018 Sports Betting Leader of the Year Sergey Portnov will be kicking off the Sport in Focus track at this year’s Betting on Sports conference. Sport in Focus is one of four tracks held on the first full day (18 September) of SBC’s flagship conference, which takes place at Olympia London from 17-20 September. Portnov, who took home the …
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Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …
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