SBC News Voice of the Sports Betting Industry
Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’.
According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the Allianz Stadium LED system. The new overlay will be in operation starting against Sampdoria on Sunday September 20, Juventus’ first Serie A match of the campaign.
Ricci added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions.
“We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”
Juventus and Parimatch will host a virtual press conference in October to discuss exact details of its partnership, however the betting company’s CEO Sergey Portnov has already expressed his excitement regarding the deal.
He commented: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.”
The deal presents a major milestone for Parimatch with the partnership allowing the betting company to develop and grow its international portfolio thanks to Juventus’ worldwide appeal. In addition, the agreement follows on from Parimatch’s news that it has become Leicester City’s official training wear sponsor for the 2020/21 Premier League season.
Parimatch is also the shirt sponsor of APOEL FC in the Cypriot First Division. Whilst having brand ambassadors outside of the football world such as Conor McGregor and Mike Tyson in its ranks.
