Can a company be both a challenger brand and an established player? If the business in question is mkodo, the answer is perhaps yes, as 2023 has seen it make huge strides forward with a decade-old geolocation product. SBC News spoke to mkodo’s Commercial Director Will Whitehead to discover why GeoLocs has proved such a hit with sportsbook and igaming …
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Five innovative industry start-ups have been selected as finalists for the second edition of SBC First Pitch Barcelona at this month’s SBC Summit Barcelona. The finalists will compete for an exclusive prize package valued at over €60,000, to aid in the growth and development of the winning company. The competition, powered by Yolo Investments, will serve as a platform for …
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Home to more than 50 countries and some of the world’s fastest growing economies, not least amongst them Nigeria, it is no surprise that Africa has caught the attention of several prominent bookmakers. The likes of Betsson (Betsafe), 888 Holdings (888AFRICA) and Betway have all found a foothold on the continent, but according to Olabimpe Akingba, Executive Secretary of the …
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Priscila Pio, Head of Sales at BetanDeal, an affiliate marketing agency for the sports betting and casino sectors, sat down with SBC Media ahead of her appearance at SBC Summit Barcelona. Pio will be one of the speakers discussing the dos and don’ts in affiliation, a field that has undergone a transformation as technology and player habits evolve. Throughout the …
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For the marketing teams at Canadian esports betting operator Rivalry, content creation and applying lessons from the video game industry are central to its interactions with its target audience of Gen Z and millennial bettors. Billy Levy, the firm’s EVP of Corporate Development, provided a detailed snapshot into what he and fellow panellists will be discussing at the SBC Summit …
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Vadim Aidlin, the CEO of traffic acquisition company Mamuta Media, which has been involved in SEO and PPC since 2004, is exceedingly pragmatic when it comes to finding the optimal channels for player conversion. For him, it’s all about strategy and highly skilled professionals rather than the chosen channel. As he prepares to speak at the 2023 edition of the …
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This year unveils a fresh addition to the SBC Summit Barcelona conference on 19-21 September, with each day culminating in captivating roundtables. The 30 roundtables hosted at the Fira de Barcelona Montjuïc will each be overseen by a moderator and cover critical industry topics and global markets. This setup fosters active engagement, focused discussions that harmonise with specific business requirements …
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Paid search, paid social, and programmatic each come with their limitations when employed as independent marketing strategies. Yet, it is GiG’s adeptness in leveraging these diverse marketing avenues both individually and synergistically that has been instrumental in driving GiG’s ongoing expansion. Ahead of his highly anticipated panel at the 2023 edition of the SBC Summit Barcelona, Jonas Dam Vesti Petersen, …
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Stefan Nelson, Chief Financial Officer of LeoVegas, believes that the sector as a whole will prove innovative and resilient enough to overcome the challenges it faces – but some operators will fall along the way. As LeoVegas continues to embark on a new era as part of MGM Resorts, Nelson shared insights into how the company plans to navigate the …
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SBC Summit Barcelona is set to offer a unique platform for 15,000 delegates to fully immerse themselves in the latest technological breakthroughs and trends that are moulding the trajectory of the industry, at the ‘Emerging Tech Zone’. Hosted at the Fira de Barcelona Montjuïc, from 19-21 September, the zone will offer attendees a dedicated exhibition area, networking facilities and a …
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