Tag Archives: Sam Behar

BetMGM nets third PL deal in a week with Tottenham Hotspur

SBC News BetMGM nets third PL deal in a week with Tottenham Hotspur

BetMGM has entered into a three-year partnership with Premier League club Tottenham Hotspur FC. The deal will see the LeoVegas Group-owned operator become the men’s and women’s club’s official betting partner, as well as the official front of training wear partner. This is LeoVegas’ third Premier League partnership deal in the past week, as the company aims to significantly boost …

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BetMGM UK extends Newcastle partnership after “exceptional” first year

SBC News BetMGM UK extends Newcastle partnership after “exceptional" first year

BetMGM UK has stepped up at Newcastle United FC to become the club’s official betting partner in an extended partnership. The enhanced deal will see the LeoVegas Group-owned betting brand displayed on the LEDs, big screens and static boards around St James’ Park – Newcastle United’s home stadium.  Sam Behar, UK Director of BetMGM, commented: “Our BetMGM partnership with Newcastle …

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BetUK to appear on Blackburn kit in Newcastle FA Cup clash

SBC News BetUK to appear on Blackburn kit in Newcastle FA Cup clash

BetUK has been named Blackburn Rovers’ sleeve sponsor for tonight’s FA Cup fifth-round match against Newcastle United. Taking place at Ewood Park, the LeoVegas-owned operator’s branding is set to be present on Blackburn’s kit as they play against the Premier League side – broadcast on BBC One and via BBC iPlayer.  Sam Behar, Director of UK, Ireland, and Sponsorships at …

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BetMGM UK named Ascot’s Clarence House Chase headline sponsor

SBC News BetMGM UK named Ascot’s Clarence House Chase headline sponsor

BetMGM UK has announced its sponsorship of Ascot Racecourse’s Clarence House Chase Raceday on 20 January. This deal includes the headline sponsorship of the feature contest on the day, the £175,000 Grade 1 BetMGM Clarence House Chase.  The prestigious race has been won by some of the best two-mile chasers in recent history including Altior, Un De Sceaux and Sprinter …

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LeoVegas to place ‘key safer gambling messaging’ on Blackpool FC shirts

SBC News LeoVegas to place ‘key safer gambling messaging’ on Blackpool FC shirts

Blackpool FC, with its principal partner LeoVegas, are demonstrating solidarity for Safer Gambling Week. During this Saturday’s (18 November) home fixture against Shrewsbury Town, the operator’s regular branding on the front of all home shirts will be replaced by key messaging and logos surrounding safe betting practices. Sam Behar, LeoVegas Group Director of UK and Ireland, commented: “Responsible gaming is …

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LeoVegas turns to Newcastle FC in push for North East expansion

SBC News LeoVegas turns to Newcastle FC in push for North East expansion

LeoVegas has announced a campaign in the North East to try and attract employees with the help of Newcastle United.  Being based in Newcastle itself, the MGM Resorts subsidiary has released a short film showcasing all the available jobs currently open at its regional branch, together with the Premier League side with which it currently holds a partnership contract.  In …

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BetMGM moves for early UK visibility via Newcastle United

BetMGM moves for early UK visibility via Newcastle United

BetMGM UK has become the latest international betting brand to secure a presence in the Premier League, partnering with Newcastle United. The agreement marks a quick move for the MGM Resorts betting brand to establish visibility in England’s top-flight football league following launch in the market earlier this month, with its UK HQ also located in Newcastle. Brand visibility around …

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LeoVegas kicks off front-of-shirt sponsorship of Wolves

Lucas Ensinck: Wolves are the perfect partner to demonstrate AstroPay’s global growth

LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …

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LeoVegas increases awareness in UK as Blackpool front of shirt sponsor

SBC News LeoVegas increases awareness in UK as Blackpool front of shirt sponsor

LeoVegas has been named the new principal partner and front-of-shirt sponsor of Blackpool FC. The Swedish gambling company’s branding is set to ‘prominently feature’ on the front of all 2023/24 first-team shirts, as well as pitch-side LED screens and static boards at Bloomfield Road Stadium.  Sam Behar, LeoVegas Director of UK and Sponsorship, said: “We are delighted to announce this …

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