Tag Archives: Rightlander

Rightlander tackles non-compliant affiliates with Fast Track report

In response to the Spanish Government’s fast-tracking online gambling advertising restrictions, marketing compliance specialist Rightlander has launched a new ‘Fast Track’ bonus tracking report.  On 3 April 2020, the Spanish Government approved urgent measures to limit the advertising of games of chance and online gambling on all marketing channels during the “State of Alarm” caused by COVID-19.  Since the introduction of …

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Rightlander prioritises social responsibility with monitoring system launch

Marketing compliance specialist Rightlander has launched a new monitoring system which will allow operators to highlight affiliate issues relating to social responsibility and the protection of vulnerable customers. The ‘Social Responsibility Report’ will be made available for UK and Sweden-facing operators, with Rightlander emphasising that the monitoring system develops ‘entry levels essentials’. Ian Sims, founder of Rightlander.com, explained: “Regulatory guidelines …

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Playtech prioritises affiliate compliance with Rightlander deal

Industry compliance software provider Rightlander has committed to offering its compliance solution to Playtech operators after securing a new partnership with the gaming technology company. Under the terms of the new agreement, Rightlander will offer its technology alongside Playtech’s IMS platform, delivering a range of affiliate compliance tools such as the automated compliance monitor, a PPC Monitor, a proactive affiliate …

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Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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Rightlander “will significantly improve our affiliate compliance”, says Argyll director

Online operator Argyll Entertainment insists that its latest agreement with compliance tool Rightlander will significantly improve “affiliate compliance processes and procedures”. Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander’s advanced solutions in an attempt take its compliance procedures to the next level.   Rightlander will scan Argyll Entertainment affiliate websites, monitoring all activity which mentions …

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Fast growth Rightlander recruits Andy Parsons as Sales Director

Following a period of significant growth, affiliate compliance and campaign due-diligence software provider Rightlander has confirmed the appointment of Andy Parsons as its first Sales Director. A seasoned IT commercial executive, Parsons has formerly served as an advisor to Rightlander since the company’s launch and now joins the enterprise on a full-time capacity. Updating the market, Ian Sims, Founder of Rightlander, …

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Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

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Mansion partners with Rightlander compliance for changing affiliate landscape

Gibraltar-based online gambling operator Mansion Group has confirmed that it will utilise Rightlander marketing compliance tools, enhancing its player acquisition programme capabilities. The partnership will see Rightlander technologies ‘scans affiliate websites, monitoring all activity which mentions or links to the Mansion brands, whilst also searching for certain events and conditions defined by the operator.’ Confirming the partnership Ali Hawa, Head of …

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Rightlander elevates reach with global expansion

InBet - Copyright: s4svisuals / 123RF Stock Photo

Affiliate compliance tool for the iGaming industry, Rightlander has announced the expansion of its scanning capabilities to 35 new territories. Until recently, Rightlander’s main focus was on the UK market where affiliate compliance has become the responsibility of operators to police. The scanning tool visits affiliate sites from within the UK and looks for specific words, phrases, T&Cs, images and …

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Ian Sims – Rightlander: Playing by the rules

Ian Sims, founder of affiliate landing page tracker, Rightlander, discusses how operators and affiliates can ensure compliance during the World Cup The World Cup is set to be the betting event of the year. Operators will be keen to leverage the opportunity to increase new player sign-ups, boost wagers and, ultimately, drive a significant uptick in bottom line. Affiliates will …

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