Industry marketing compliance specialist Rightlander has committed to tackling unethical and misleading messages and promotions behind paywalls with the launch of its ‘Rightlander Radar’ solution.
Rightlander Radar will help iGaming operators to identify and monitor private channels which offer marketing content, and investigate serious incidents or issues highlighted by the regulator, thereby providing an ‘extra layer of compliance analysis to affiliate compliance processes’.
Operators will receive notification of issues ‘that put their brands and licences at risk’. In addition, Rightlander will provide a monthly report which offers insight into the content investigated and issues uncovered.
The update sees Rightlander expand its suite of tailored marketing compliance tools for industry operators, which include ‘Fast Track Reports’ scanning marketing referrals and ‘automated alerts’ scanning noncompliant affiliates and SEO/PPC campaigns.
Ian Sims, founder of Rightlander, said: “The ASA recently published a ruling against an affiliate in the iGaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email.
“Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.
“This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise ‘bad actors’ to seek out these marketing channels and conduct the monitoring.”