SBC News Voice of the Sports Betting Industry
Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures.
Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria.
The software firm details that it has built the industry’s most comprehensive Google Ads monitoring tool, collecting PPC data over a 24hrs period and with the capability to modify its data-capture throughout most Google jurisdictions.
The Brand Bidding Module can collect Google Ad information on ad title, description, the position on the page and the URL traffic is sent to, helping operators identify which affiliates are bidding for restricted brand keywords.
In its update, Rightlander further announces that it has added a ‘Multi-Geo Affiliate Compliance’ component to its existing affiliate landing page tracker, allowing partners to scan websites across multiple territories.
The tool alerts operators to where a potentially non-compliant text is being used on pages that link to their brand(s), as well as customised reports that allow operators to scan for old bonuses and evidence of terms and conditions.
Updating the market, Ian Sims, Founder of Rightlander, said: “Since launching Rightlander at the start of the year, we have seen a huge number of tier one operators embrace the technology as they look to improve affiliate compliance.
“With our PPC Brand Bidding module and Multi-Geo Affiliate Compliance Tracking tool, operators can now take this to the next level and extract maximum value from their affiliate partners, while ensuring they play by the rules.”
