Rightlander has secured an extension to its partnership with bet365, as the betting group targets enhanced responsible gambling compliance across its international operations.
The Stoke-on-Trent-based firm will continue to leverage Rightlander’s platform and features to maintain compliance with various regulatory frameworks as regimes across the world continue to evolve.
Keeping track with regulatory changes and promoting responsible gambling has become a key area of focus for bet365. The company is active in multiple markets undergoing regulatory change such as the UK and Netherlands, with the Gambling Act review White Paper published in the former and a ban on advertising coming into force in the latter.
“We are excited to renew our contract with Rightlander,” said a bet365 spokesperson. “Their comprehensive compliance solution has become an integral part of our affiliate program.
“The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”
bet365 added that its strategic partnership with affiliate compliance tools developer Rightlander has been ‘instrumental’ in its ability to maintain ethical advertising standards and abide by the rules of the regulatory frameworks in which it operates.
Meanwhile, Rightlander’s renewal with the prominent multinational comes as it seeks an expansion of its reach into new markets and evaluates new product opportunities.
The London-based firm appointed Sarafina Wolde Gabriel as Chief Strategy Officer (CSO) to work towards these objectives in June.
Rightlander’s Head of Customer Success, Nicole Mitton, remarked: “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”