Tag Archives: Richard Ames

Paddy Power and SIS extend horse and greyhound racing agreement

SBC News Paddy Power and SIS extend horse and greyhound racing agreement

SIS (Sports Information Services) has extended its long-term content and production partnership with Paddy Power.  Customers of the Irish bookmaker – owned by Flutter Entertainment – will continue to utilise production services and a vast and global portfolio of horse and greyhound racing content. David Newton, CCO of Paddy Power, commented: “This long-term extension demonstrates the success of our partnership …

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Betfred and SIS maintain commitment to greyhound racing content

SBC News Betfred and SIS maintain commitment to greyhound racing content

SIS (Sports Information Services) has signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content. The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland, and Mexico. This is in the aim of increasing engagement levels and …

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Betfred to deliver ‘HD racing from around the world’ with SIS

SBC News Betfred to deliver ‘HD racing from around the world’ with SIS

Betfred and SIS (Sports Information Services) have inked a new production, distribution and content agreement. As Betfred becomes the first to broadcast in high-definition, the long-term partnership allows for the bookmaker’s UK retail customers to access ‘top-quality content live from the iconic racing events worldwide’ in HD. Mark Stebbings, Group Chief Operating Officer at Betfred, commented: “We constantly strive to …

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Entain pursuing flexibility for UK retail with SIS enhancement

Entain pursuing flexibility for UK retail with SIS enhancement

SIS (Sports Information Services) has signed its biggest commercial deal of the year so far, partnering with Ladbrokes and Coral operator, Entain. The FTSE100 gambling group, the largest retail operator in the UK, will leverage SIS’ production technology services until December 2030, targeting a more flexible broadcasting schedule.  Additionally, the deal will also cover distribution of live racing content via …

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SIS makes New Jersey esports first working with bet365

new jersey

In a major boost to its stateside operations, UK-based SIS (Sports Information Services) has become the first non-tournament esports provider in the state. The company has partnered with fellow UK-founded betting firm bet365, which holds licences in both New Jersey and Colorado, and will leverage SIS’ Competitive Gaming esports services, operating from the company’s Milton Keynes and Salford offices. SIS …

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Jake Nowry pursuing ‘major growth opportunities’ as SIS’ US sales lead

SBC News Jake Nowry pursuing ‘major growth opportunities’ as SIS’ US sales lead

SIS’ (Sports Information Services) hiring and promotions spree has continued, as the firm has appointed Jake Nowry as Sales & Business Development Manager for its US subsidiary. Nowry joins SIS Content Services, the UK-based live video and data US-facing division, with responsibility for driving business growth and capitalising on market opportunities in the stateside sector.  The company is targeting expansion …

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SIS bolsters US regulatory and commercial oversight with two new appointments

SBC News SIS bolsters US regulatory and commercial oversight with two new appointments

SIS (Sports Information Services) has strengthened its senior team in the North American betting and gaming market, hiring Brenda Strickland and Sean Beirne. Strickland and Beirne will join SIS’ stateside-facing subsidiary SIS Content Services as Regulatory and Business Affairs Manager and US Commercial Manager respectively.  The 24/7 betting services provider – based in Milton Keynes, UK – has earmarked the …

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Julian Wheeler joins SIS to lead technology programmes

SBC News Julian Wheeler joins SIS to lead technology programmes

Julian Wheeler has been appointed as the Chief Technology Officer of SIS (Sports Information Services), coordinating the technological efforts of its long-term expansion plans. The new appointee will be tasked with leading delivery of SIS’ technology programmes and formulating a single strategy across its Architecture, Broadcast Engineering, IT Infrastructure, Programme Management, Service Delivery and Software Engineering teams. SIS, a multi-channel …

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Entain secures racing coverage until 2026 under SIS and RMG renewal

SBC News Entain secures racing coverage until 2026 under SIS and RMG renewal

Entain has extended its horse racing streaming tripartite partnership with SIS (Sports Information Services) and the Racecourse Media Group (RMG) until 2026. The contract renewal has seen the FTSE100 gambling group secure media feeds from 35 British racecourses for its Ladbrokes and Coral retail holdings. RMG extended its own contracts with the 35 racetracks in question earlier this year under …

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Racing Post and SIS announce betting’s 8 frontline champions  

SBC News Racing Post and SIS announce betting’s 8 frontline champions  

The Racing Post and Sports Information Services (SIS) have announced the eight winners of ‘The Betting Shop Champions Awards’.  The one-off awards were launched by Racing Post and SIS this summer to recognise the momentous efforts of individuals working in betting’s frontline during the sector’s most challenging work period. Betting Shop Champions were selected from 25 nominations by a judging …

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