Tag Archives: Richard Ames

SIS Content Services – part of SIS Group (Sports Information Services) – has partnered with bet365 to make its entry into Kentucky with ebasketball from its esports product suite. The multi-content supplier of 24/7 live betting services aims to enhance its reputation in the esports betting space and widen the audience that can engage with its competitive gaming content across …

SIS (Sports Information Services) has extended its long-term content and production partnership with Paddy Power.  Customers of the Irish bookmaker – owned by Flutter Entertainment – will continue to utilise production services and a vast and global portfolio of horse and greyhound racing content. David Newton, CCO of Paddy Power, commented: “This long-term extension demonstrates the success of our partnership …

SIS (Sports Information Services) has signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content. The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland, and Mexico. This is in the aim of increasing engagement levels and …

Betfred and SIS (Sports Information Services) have inked a new production, distribution and content agreement. As Betfred becomes the first to broadcast in high-definition, the long-term partnership allows for the bookmaker’s UK retail customers to access ‘top-quality content live from the iconic racing events worldwide’ in HD. Mark Stebbings, Group Chief Operating Officer at Betfred, commented: “We constantly strive to …

SIS (Sports Information Services) has signed its biggest commercial deal of the year so far, partnering with Ladbrokes and Coral operator, Entain. The FTSE100 gambling group, the largest retail operator in the UK, will leverage SIS’ production technology services until December 2030, targeting a more flexible broadcasting schedule.  Additionally, the deal will also cover distribution of live racing content via …

In a major boost to its stateside operations, UK-based SIS (Sports Information Services) has become the first non-tournament esports provider in the state. The company has partnered with fellow UK-founded betting firm bet365, which holds licences in both New Jersey and Colorado, and will leverage SIS’ Competitive Gaming esports services, operating from the company’s Milton Keynes and Salford offices. SIS …

SIS’ (Sports Information Services) hiring and promotions spree has continued, as the firm has appointed Jake Nowry as Sales & Business Development Manager for its US subsidiary. Nowry joins SIS Content Services, the UK-based live video and data US-facing division, with responsibility for driving business growth and capitalising on market opportunities in the stateside sector.  The company is targeting expansion …

SIS (Sports Information Services) has strengthened its senior team in the North American betting and gaming market, hiring Brenda Strickland and Sean Beirne. Strickland and Beirne will join SIS’ stateside-facing subsidiary SIS Content Services as Regulatory and Business Affairs Manager and US Commercial Manager respectively.  The 24/7 betting services provider – based in Milton Keynes, UK – has earmarked the …

Julian Wheeler has been appointed as the Chief Technology Officer of SIS (Sports Information Services), coordinating the technological efforts of its long-term expansion plans. The new appointee will be tasked with leading delivery of SIS’ technology programmes and formulating a single strategy across its Architecture, Broadcast Engineering, IT Infrastructure, Programme Management, Service Delivery and Software Engineering teams. SIS, a multi-channel …

Entain has extended its horse racing streaming tripartite partnership with SIS (Sports Information Services) and the Racecourse Media Group (RMG) until 2026. The contract renewal has seen the FTSE100 gambling group secure media feeds from 35 British racecourses for its Ladbrokes and Coral retail holdings. RMG extended its own contracts with the 35 racetracks in question earlier this year under …