SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has extended its long-term content and production partnership with Paddy Power.
Customers of the Irish bookmaker – owned by Flutter Entertainment – will continue to utilise production services and a vast and global portfolio of horse and greyhound racing content.
David Newton, CCO of Paddy Power, commented: “This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing.”
Meanwhile, Paddy Power will continue to use SIS’ Complex Automated Production (CAP), which gives the gambling brand greater flexibility over live broadcast schedules across its flagship retail stores in the UK and Ireland.
The agreement also provides Paddy Power access to 24/7 Live Racing Content from SIS, which includes more than 38,000 horse races from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the US.
Paddy Power will also continue to have long-term access to SIS’ comprehensive greyhound service.
“We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement,” added Richard Ames, Chief Executive at SIS.
“We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”
Similarly, last week SIS also signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content.
This latest extension now provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland and Mexico.
