The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …
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Closing 2019, Marathonbet has announced its second major football partnership as the Panserve Ltd online sportsbook subsidiary expands its sponsorship agreement with Premier League champions Manchester City. Upgrading partnership terms, Marathonbet will serve as ‘training kit partner’ of ‘The Citizens’, with the European sportsbook brand appearing on the training shirts for both Manchester City senior men and women’s teams. Expanding its English …
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Online bookmaker Marathonbet has been named as the first official Russian partner of Real Madrid after the operator penned a new partnership with the La Liga team. As part of the agreement, the operator will receive a boost in its exposure across Spain via virtual LED boards in Russian broadcasts of Real Madrid games, which is expected to utilise digital …
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An investigation has found up to seven players and a criminal gang guilty of match fixing during a game between Valladolid and Valencia, with a number of matches investigated during the 2016-2017 and 2017-2018 seasons. The match between two-goal win over Valladolid landed Valencia a spot in the Champions League for the next season. However, both goals in the tie …
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Issuing a market update, Spanish gambling firm Grupo Codere SA informs that it will continue to serve as ‘official betting partner’ of Real Madrid FC until the end of the 2020/21 European football season. Bolsa Madrid gambling group Codere has served as Real Madrid betting partner since 2016, representing Codere’s biggest marketing commitment. The Spanish betting group has previously used …
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This week’s 6 of the Best comes from Panos Konstantopoulos, Chief Marketing Officer at Betano and Stoiximan. Keep reading to discover the joys of a Madrid derby gracing the Champions League final, an oldie but a goodie of a movie choice and best bet difficulties. Best Holiday: It will have to be the very first holidays with our newborn twins, …
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Spanish betting operator, Sportium, has demonstrated its commitment to promoting Women’s football by presenting the Spanish U-17 Women’s National Team with the “Sportium Prize”. The prize was presented to the team during the awards ceremony for the Association of Sports Journalists of Madrid (APDM) on Monday. The operator wished to both recognise and celebrate the success of the club after …
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The World Cup semi-final between France and Belgium came out as the top match in 2018 across the bettingexpert tipster community. The match finished 1-0 at the Krestovsky Stadium, as Barcelona’s Samuel Umtiti scored the only goal to take Les Bleus into the final. As part of the Better Collective Spotlight series, SBC News also learned that France’s subsequent victory over …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …
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Russian bookmaker Fonbet has become an official partner for Spain’s La Liga on a three year deal, which is set to see “ground-breaking activation’s and brand promotion” begin this year via Project11. Dubbed “unique” for the firm, it marks the time that such a partnership with one of the world’s leading football leagues has been made. Alina Yakirevich, Marketing Director …
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