Tag Archives: real madrid

Project11 expands portfolio with Atlético Madrid fixtures

Project11 has announced the addition of 22 home and away Atlético Madrid fixtures, enabling brands to benefit from more La Liga advertising opportunities than ever before. This addition to Project11’s La Liga offerings, which currently includes perimeter advertising at 36 Real Madrid and Barcelona away fixtures, will deliver the opportunity to further increase brand exposure using Digital Billboard Replacement (DBR) technology. …

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bettingexpert: Spurs fans enjoy European success on Unibet

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Tottenham Hotspur might be experiencing a wobble in the Premier League, but their Champions League matches are proving to be a hit on bettingexpert, particularly with odds from Unibet. Two of the top four matches on the bettingexpert tipster community in November featured Mauricio Pochettino’s side, including their Dele Alli inspired victory over Real Madrid at Wembley and a 2-1 …

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SBC’s On the Ball: The football business insight

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has got you covered. The first biweekly review tackles the continuing saga of overseas TV rights money, as well as looking at some of the winners and losers from World Cup Russia 2018 qualification. Sky Sports backlash over Amazon Man City deal …

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Slow La Liga starters find form in top match on bettingexpert

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It has been a tough start to the season for Real Madrid, but the highlight of their 2017/18 campaign so far also doubles up as September’s top match on bettingexpert. Despite sitting outside of the top four in La Liga after seven games played, the Champions League winners from the last two seasons have been faultless in the competition again …

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Digital Sports Tech describes breaking into Nordic market as a ‘landmark moment’

Provider of next generation sports betting solutions Digital Sports Tech (DST) has entered the Nordic sports betting market with its player props and quick pick accumulator products after agreeing a partnership with Coolbet. The new product, branded as “Build Your Bet”, allows Nordic players to create and customise their own performance or proposition bets on any player and statistic for matches …

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The ‘Real’ deal: Betcart teams up with the European champions

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Betcart.com, the leading sportsbook brand in the BCourt Group, has agreed a multi-year deal to become the Official Betting Partner for Real Madrid C.F. Dave Gal, CEO for Betcart, has credited this year’s Betting on Football conference at Stamford Bridge with providing the platform to negotiate a “landmark deal” with the now 12-time European champions. The operator will get “significant …

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UEFA’s curtain raiser crowned ‘Super’ match on bettingexpert

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The UEFA Super Cup, labelled in some sporting quarters as a ‘glorified friendly’, surprisingly came out as August’s top match on bettingexpert. Held in Macedonia on 8 August, European football’s traditional curtain raiser beat off competition from Arsenal’s Premier League opener against Leicester City at the Emirates and Tottenham Hotspur’s Wembley bow against reigning champions Chelsea. 15% of tips on …

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Codere serves up Real Madrid ‘BBQ’

Spanish gambling operator Grupo Codere has launched its new Spain-wide marketing campaign ‘BBQ’ featuring Real Madrid stars Marco Asensio, Karim Benzema, Mateo Kovacic and Carlos Casemiro. The campaign promoting Codere Apuestas (Codere.com) products was launched on Spanish TV networks last week ahead of the UEFA European Super Cup Final between Real Madrid Vs Manchester United. The campaign features the tagline …

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Unibet & bet365 lead the way for top match tips on bettingexpert

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Unibet and bet365 shared top billing for May’s biggest match on bettingexpert, with both bookmakers accounting for 10.29% of the tips on last month’s Madrid derby at the Bernabeu. The pair made up the top two for each of the top five matches on bettingexpert, which also included both matches between Monaco and Juventus, San Antonio Spurs vs Houston Rockets …

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Cardiff final caps record season of trading volume for Smarkets

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Smarkets has announced a 30% increase in football trading volume across the biggest leagues in 2016/17, with £600 million traded on Europe’s top five leagues and two major cup competitions. Having accounted for £300 million of the football volume, the Premier League was by far the most popular league for trading on Smarkets. The rest was traded on La Liga, Serie …

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