Tag Archives: real madrid

SBC’s On The Ball – The leaks that rocked football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …

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Fonbet lauds link with “strongest football League in the world”

Russian bookmaker Fonbet has become an official partner for Spain’s La Liga on a three year deal, which is set to see “ground-breaking activation’s and brand promotion” begin this year via Project11. Dubbed “unique” for the firm, it marks the time that such a partnership with one of the world’s leading football leagues has been made. Alina Yakirevich, Marketing Director …

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Codere underlines fair play in new Real Madrid marketing campaign

Spanish gambling group Codere SA has launched its latest multi-channel marketing campaign, promoting fair and honest terms of play between its online services and customers. The campaign titled ‘Respetamos a los Ganadores’ (translation: We Respect our Winners), refreshes Codere.es existing marketing partnership with Real Madrid FC. Taking a new creative direction, the Codere advert features Real Madrid Stars’ Lucas Vazquez, …

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Worldpay notes 18% spike in Champions League final betting

Copyright: strouhatko / 123RF Stock Photo

Online bookies are on track for a bumper week’s trading, as excitement builds in the run-up to this year’s UEFA Champions League final between Liverpool and Real Madrid, according to payment processing company Worldpay. The firm’s analysis of gambling data from last year’s showdown between Real Madrid and Juventus revealed an 18% spike in online gambling activity compared to an average …

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McCourt brothers invest in Dugout football community seeking MENA expansion

Digital football community, Dugout (Dugout.com) has secured £8.2 million in its latest venture funding round, which the company will use to expand its technology offering and further support growth in the MENA (Middle East/ North Africa) region. Dugout’s funding round has been led by renowned US sports investors the McCourt brothers (David and Frank), who between them own the LA …

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SBC’s On The Ball: Europe in focus

After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …

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Project11 to showcase Supponor’s DBR technology at #bofcon2018

Attendees at the upcoming Betting on Football Conference will be able to experience first-hand the DBR technology, currently utilised in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches. Sports marketing agency Project11’s successful business model encompassing its La Liga division and holding rights to …

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Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

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Home expansion sees Codere hit +2,500 betting points in Spain

Spanish gambling firm, Grupo Codere has announced that it has surpassed +2,500 betting points operating within its home market of Spain. During the first two months of 2018, Codere has strategically expanded its retail presence in the regions of Andalucía and the Balearic Islands. The Balearic and Andalusian expansions support Codere’s 2017 dedicated betting shop openings in Madrid and Castilla …

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Betcart agrees new content partnership

Award-winning developer, BetGames.TV has announced that it has integrated its content onto the platform of renowned sportsbook in the BCourt Group Betcart. Betcart is not only an official sponsor of Real Madrid C.F. Football Club, but it is also now offering fixed odds live games that combine traditional betting with popular lotteries in its main market Iran. After successful commercial expansions via B2B …

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