Online sportsbook Tempobet will be the dominant betting brand around Real Madrid and Barcelona this season after netting a significant advertising deal.
The emerging brand and its sister casino, Tempocasino.com, will feature on the European TV feed broadcast outside Spain throughout western and eastern Europe, including Russia.
The operator’s branding will be displayed in-game for 12 minutes during each away fixture the two clubs play in La Liga between the middle of August and next May, totalling 36 matches.
The six figure deal is possible thanks to technology which allows perimeter billboard advertising to be digitally modified by territory in order to connect global sport with local audiences.
Tempobet Managing Director Mark Clayton said: “La Liga is one of the most popular leagues in world football and we’re delighted to have secured advertising around its two hottest properties, Real Madrid and Barcelona.
“The ability to tailor that advertising to audiences where we feel it will have the most impact is particularly pleasing and will give both the Tempobet and Tempocasino a huge profile boost over the coming months.”
It’s been a busy month at Tempobet HQ with further recent announcements including deals with Burton Albion and Roberto Carlos.
Founded in 2007, the Burton Albion partnership means that Tempobet branding will appear on the club’s shirts this season after completing the biggest sponsorship deal in their history.