SBC News Voice of the Sports Betting Industry
The UEFA Super Cup, labelled in some sporting quarters as a ‘glorified friendly’, surprisingly came out as August’s top match on bettingexpert.
Held in Macedonia on 8 August, European football’s traditional curtain raiser beat off competition from Arsenal’s Premier League opener against Leicester City at the Emirates and Tottenham Hotspur’s Wembley bow against reigning champions Chelsea.
15% of tips on Real Madrid’s 2-1 victory over Manchester United were placed on Unibet, with 11% on Matchbook and 8% on bet365. In fact, only 188BET was able to break the dominance of those three bookmakers across the top five matches on bettingexpert, with a 5% share for Everton’s 1-1 draw against 10-man Manchester City.
Unsurprisingly, the English top flight accounted for five of the month’s top 10 matches; the other non-Premier League matches to make the list were Hoffenheim vs Liverpool, Metz vs Monaco, Napoli vs Nice and a 4-0 World Cup qualifying victory for France over Netherlands.
Given the resumption of top level football across Europe, football’s status as the top sport on bettingexpert was to be expected (75% of the total percentage), while the only change in the top five list from August’s data roundup saw ice hockey replace MMA in fifth spot.
