Tag Archives: real madrid

Real Madrid has announced a two-year partnership with Spanish gambling firm VERSUSbet. The deal with the Grupo Orenes-owned brand covers the whole of Europe, apart from Spain.  Emilio Butragueño, Director of Institutional Relations of Real Madrid, and Javier López Cerrón, CEO of Grupo Orenes, attended the presentation of the collaboration. Cerrón said of the agreement: “For us, this is a …

SportyBet – the official partner of Real Madrid in Africa – has launched an ad featuring three of Real Madrid’s top players. Éder Militão – who is also a Global Ambassador for the betting company – Federico Valverde, and Aurélien Tchouaméni all feature in the commercial. In detail, set in an African household, the ad introduces viewers to unique offerings …

Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets.  The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …

Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands.  Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …

Real Madrid midfielder, Luka Modrić, has become an ambassador of Croatia-based sports data company, SofaScore. In forming the agreement, on Sunday, Modrić was met by the company’s founders, Zlatko Hrkać and Ivan Bešlić who will see the La Liga player cooperate with the firm ahead of this year’s World Cup. In particular, the football scores and livescore provider has focused …

Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …

OlyBet has signed a regional partnership with Real Madrid CF midfielder Luka Modrić to boost localised media campaigns and engagement opportunities. The Balkans-based collaboration looks to give football fans ‘unique’ opportunities to interact with Modrić in person and over social media. CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer, explained that the creation of new digital platforms gives …

Fantasy football platform Sorare has entered into a partnership with SEON, leveraging the latter’s solutions to detect fraud within its referral programme. The agreement will see Sorare utilise SEON’s onboarding monitoring, device fingerprinting and tailored risk rules offerings to identify and prevent referral fraud and protect its Non-Fungible Token portfolio. Solutions included under the terms of the partnership include Email …

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

Grupo Codere SA will serve as the South American betting partner of Real Madrid FC for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.    Since 2016, Codere has served as the official betting partner of Real Madrid, primarily using the Spanish Giant’s brand and players to promote its Codere Apuestas sportsbook brand across Spain and the …