Closing 2019, Marathonbet has announced its second major football partnership as the Panserve Ltd online sportsbook subsidiary expands its sponsorship agreement with Premier League champions Manchester City.
Upgrading partnership terms, Marathonbet will serve as ‘training kit partner’ of ‘The Citizens’, with the European sportsbook brand appearing on the training shirts for both Manchester City senior men and women’s teams.
Expanding its English football profile, Marathonbet has served as ‘Global Betting Partner’ of Manchester City since June 2018.
Manchester City unveiled its new training kit at a press event attended by manager Pep Guardiola and City players Sergio Agüero, Bernardo Silva, Gemma Bonner and Megan Campbell.
Adhering to safer gambling responsibilities, Marathonbet confirms that junior and academy jerseys will showcase the ‘City Football Foundation’ logo.
Omar Berrada, Chief Operating Officer at Manchester City, said: “Launching our first training kit partner is a significant moment and we’re delighted to be doing this with our existing partner, Marathonbet.
“The last 18 months of partnership have been positive for us both. We are pleased to recognise this success by expanding our relationship together.”
Natalia Zavodnik, Marathonbet CEO, said: “It’s been a pleasure to be alongside Manchester City as its official betting partner, for one of the most exciting chapters in the club’s history.
“We have been offering fans around the world to benefit from our unique giveaways, competitions and once-in-a-lifetime opportunities. We are delighted to be strengthening our partnership today by becoming the club’s first-ever training kit partner.”