SBC News Voice of the Sports Betting Industry
Attendees at the upcoming Betting on Football Conference will be able to experience first-hand the DBR technology, currently utilised in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches.
Sports marketing agency Project11’s successful business model encompassing its La Liga division and holding rights to sell the perimeter advertising, will be present in collaboration with Supponor, the creators of DBR, showcasing the first LED DBR system, manufactured by stadium technology specialists ADI.
James Gambrell, CEO of Supponor, said: “Supponor’s ground-breaking virtual replacement technology solutions was first deployed and now in its fourth season in LaLiga in partnership with Mediapro. Project11 has been a supporter from the earliest days and in conjunction with Mediapro has literally taught the world how to deliver high impact brand communications targeted at regional and local audiences with highly relevant and compelling fan worthy content. We are looking forward to many more years working in partnership as the technology continues to evolve and expand across new markets and other sports around the world.”
With an expansion in La Liga to cover all Atlético Madrid F.C. matches in the 2018/19 season and more leagues considering this game-changing technology, Betting on Football will provide a great opportunity to see DBR in situ, rather than through watching the broadcasts on tv.
Partner at Project11, Scott Taylor, commented: “To allow our current and future betting clients to experience the technology first-hand is an invaluable opportunity. The current relationships we have with football clubs, and leagues, and in turn with Supponor, delivers the model for the future in world football. With more leagues paying attention, Project11 are leading the way in this field with a proven track record to deliver new revenue streams and reliable products in association with this pioneering technology. The growth prospect is immense.”
Geraint Williams, CEO of ADI, stated: “As an investor in Supponor, who’s augmented reality technology is changing the commercial landscape in sport, we’re delighted to be supporting their roll out of LED virtual advertising. Supponor’s DBR Live platform is the only broadcast quality virtual replacement technology that is proven commercially, and we’re excited about its further deployment in world sport.”
COO of SBC events, Paul Mills, added: “This is an incredible, highly visual addition to the show. One which though this technology can apportion an element of the betting industry advertising spend now in La Liga and who knows the parameters in the future.”
To see an example of the innovative technology, Click Here.
