Codere underlines fair play in new Real Madrid marketing campaign

Spanish gambling group Codere SA has launched its latest multi-channel marketing campaign, promoting fair and honest terms of play between its online services and customers.

The campaign titled ‘Respetamos a los Ganadores’ (translation: We Respect our Winners), refreshes Codere.es existing marketing partnership with Real Madrid FC.

Taking a new creative direction, the Codere advert features Real Madrid Stars’ Lucas Vazquez, Danni Carvajal, Marco Asensio and Carlos Henrique Casimiro judging a TV talent show.

The Spanish bookmaker has launched three formats of the campaign, delivering the message that Codere.es is Spain’s fairest sports betting destination.

Highlighting fair play, Codere.es outlines that it does not block winning player accounts, maintains honest terms of bonuses and can pay its winners immediately via multiple cash-out options.

Launching  ‘Respetamos a los Ganadores’, Ángel Fernández Codere Online Marketing Director stated:

“Codere speaks the same language as its customers. It’s therefore essential that we deliver on our message of fair play. We know what our customers expect for our services, and we work hard to match these high expectations”.