Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season.
The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan.
“Asiabet33 is thrilled to be partnered with Fulham Football Club’s to service the Asian market,” said Leo Li, Managing Director and Co-Founder of Asiabet33. “This partnership is a monumental opportunity for us to grow from strength to strength as a prominent player in the Asian gaming technology industry.
“Working with Fulham provides us with the necessary resources to hone the skill sets of our team members and deliver the best possible experience for our clients.”
For Fulham, the deal represents a continuation of its engagement with the sports betting and gaming industry, following on from its deal with wagering and financial trading company Spreadex in July 2021.
Jon Don-Carolis, Fulham FC Sales Director, commented: “We are delighted to have Asiabet33 on board as our betting partner in the Asian region and look forward to working with them further to develop our global fanbase.”
Having been relegated from the Premier League to the Championship last season, Fulham will remain unaffected by the planned ban on betting shirt sponsorships set to be implemented across the top-flight as a result of the review of the 2005 Gambling Act.
Government ministers were reportedly uneasy about extending the prohibition of sports betting sponsorships to the divisions of the English Football League (EFL) and non-league tiers due to fears it would negatively impact the team’s finances.
Despite this, League One club Bolton Wanderers FC opted to sever its ties with the industry last month shortly after the announcement of the ban, stating that it would instead seek to form partnerships with charities and organisations specialising in betting addiction treatment.