Tag Archives: ParlayBay

Patrick Nordwall becomes inaugural CEO of ParlayBay

Sports betting start-up ParlayBay has strengthened its senior leadership team, appointing Patrick Nordwall as its debut CEO. Launched in September of last year, ParlayBay has detailed a mission to ‘transform the sports betting market’ through the provision of ‘game-changing experiences’ for players, seeking to develop a player-centric experience beyond gamification through its sports betting games.  In pursuit of this objective, …

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William Lövqvist: Parlaybay is going beyond gamification for sports betting

William Lövqvist: Parlaybay is going beyond gamification for sports betting

ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News. Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for players and how ParlayBay plans …

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ParlayBay ‘hits the ground running’ with Genius Sports deal

ParlayBay ‘hits the ground running’ with Genius Sports deal

Genius Sports has agreed to power the ParlayBay portfolio of in-game accumulator solutions by providing its official sports data. As a result of the new partnership, which supports the launch of ParlayBay, Genius Sports will provide official data from its portfolio of competitions including the English Premier League, NFL, AFA, Liga MX and EuroLeague Basketball. “We are thrilled to introduce …

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