SBC News Voice of the Sports Betting Industry
ParlayBay has signed its fourth agreement of the month, by partnering with platform and services provider FINNPLAY.
The content integration deal will see ParlayBay provide FINNPLAY with games covering football, basketball, cricket, esports, handball and volleyball, with launches across more live sports expected.
By entering into the agreement with ParlayBay, FINNPLAY will provide the former’s entire portfolio of games to operators on its platform, including the STREAK, BOSS, GEKKO, CUT and RUSH titles.
Patrick Nordwall, CEO at ParlayBay, said: “FINNPLAY is joining us on our journey to disrupt the igaming market by enabling distribution of our games to all operators on its platform.
“With operator partners across multiple regions, FINNPLAY’s high-tech platform allows for rapid speed to market and is perfect for our venture.
“This summer the industry is set to witness our introduction of outstanding sports betting games, offering players a remarkable gaming experience – and we can’t wait to get started.”
Setting itself the objective to operate as a ‘disruptive games provider’, ParlayPay utilities an ‘intuitive player-centric gaming experience’ and a UI/UX design designed to deliver an ‘unrivalled and high-octane’ experience.
The company’s content includes added features such as re-buy, cash-out, leaderboards and other tools produced for engagement and social purposes.
Jakko Soininen, Managing Director at FINNPLAY, added: “We are always bringing the latest cutting-edge content to our operators, and this makes ParlayBay an excellent addition to our games portfolio.
“ParlayBay offers a unique and new sports betting game experience that is sure to drive player engagement for our operators in their respective markets.”
The deal follows on from ParlayBay’s agreement with Decimal Data Services (DDS), leveraging the latter’s cricket and kabaddi data. Additional partnerships were inked this month with INDIBET and GRID Esports.
