Lauded as a milestone by the sports betting games developer, ParlayBay has significantly expanded its product portfolio to include real-money titles.
As part of its partnership with the company, 7bet will be the first sportsbook operator to launch the new content, targeting players in its home market of Lithuania.
ParlayBay stated that the introduction of real-money gaming to its offering comes after two years of ‘extensive research and development’, as the producer sought to refine its offering ahead of launch.
Justinas Slaizas, 7bet CEO, remarked: “One of the key factors that makes us one of the fastest growing operators in the market has been the constant innovation we provide players.
“With this in mind, ParlayBay is the perfect partner for us, and we’re excited to be the first operator going live with the company’s unique product.”
ParlayBay and 7bet first partnered two months ago, setting out an objective of appealing to ‘emerging demographics’ of players, specifically aiming to meet a demand for rapid gameplay, player engagement and entertainment.
The duo explained at the time that later phases of the partnership would see the introduction fo ParalyBay’s PARLAYPOWERS player acquisition and retention tools in early 2023.
Patrick Nordwall, CEO at ParlayBay, said: “This is a landmark achievement for us, as this is the first time in our short history that we’re able to implement real-money gaming to our thrilling titles.
“The latest announcement represents our rapid growth as a company, and we’re delighted to be in a position to give our partners and fans an improved product offering.”
Back in September, Nordwall sat down with SBC News to discuss ParlayBay’s product range and commercial ambitions, emphasising that the firm has set out a goal of reaching a wide as possible customer base.
The CEO displayed confidence in the firm’s forward momentum and potential, stating that the ‘opportunities are immense’ for its products due to ‘a low barrier to entry for players’.
As well as working with 7bet, ParlayBay has partnered with a range of other companies, having signed agreements this year with firms such as TOPsport, FINNPLAY and INDIBET.
Commenting on ParlayBay’s real-money launch with 7bet Ignas Jurgelevicius, the latter’s Head of Sportsbook at 7bet, added: “In the light of live betting being the leading choice amongst customers, ParlayBay offers an exciting in-play betting experience, and we’re extremely happy to present this to 7bet customers.”