SBC News Voice of the Sports Betting Industry
Igaming aggregator Dot Connections has partnered with ParlayBay to offer the latter’s Embedded Hot Bets sports microbetting product via its ACE platform.
The deal will enable Dot Connections’ global operator partners, including those in Latin America and Asia, to access ParlayBay’s microbetting product through a single API integration.
Fredrik Elmqvist, Executive Chairman at ParlayBay, commented: “This milestone represents a significant step in our mission to introduce our next-generation sports betting products to partners globally and continue the momentum we are gaining throughout the industry.
“By joining forces with Dot Connections, our microbetting offering will become available to hundreds of operators and we look forward to providing our innovative products to even more players around the world.”
In detail, the Embedded Hot Bets product offers modular Hot Bets widgets, custom embedded solutions and promotional tools which aims to boost player acquisition and retention.
The product also supports several global sporting events, including in football, basketball and cricket.
“We are always looking for the latest innovative offerings for our operators and ParlayBay’s Embedded Hot Bets allows us to offer partners an exclusive entry into the sports betting industry from a unique angle,” added Cora Chen, COO at Dot Connections.
“Through this partnership, we look forward to popularising microbets with our partners worldwide, with a particular focus on LatAm and Southeast Asia.”
