SBC News Voice of the Sports Betting Industry
ParlayBay has signed an agreement with Dafabet as the former elevates its presence across Indian and Asian markets.
ParlayBay – a provider of sports betting titles – will see its titles, including new release, Stack ‘Em, and widely-known esports title, CS:GO, go live on Dafabet’s platform.
The deal gives customers in the aforementioned regions access to what the company has described as ‘the next generation of transformative sports betting experiences’, through ParlayBay titles featuring popular local sports such as cricket, with kabaddi coming soon.
A spokesperson from Dafabet, said: “ParlayBay is an exciting provider and we’re delighted to be partnering up with and bringing their games onto our platform for our players to enjoy. We were greatly drawn by the uniqueness and user-friendliness of their products, and we believe our players will feel the same way.”
ParlayBay has outlined that its games wrap up accumulators, bet builders, and single market betting in ‘sticky metagaming frameworks’, as the company focuses primarily on unique micro-betting markets while being tailored to attract a broad and modern customer base.
“We’re delighted to have reached an agreement with such a prominent operator as Dafabet. The partnership allows us to deliver our unique content into India and multiple markets across Asia,” added Patrick Nordwall, CEO at ParlayBay.
“We are anticipating strong traffic and engagement on our upcoming cricket proposition, which we know is attractive, particularly to the Indian player base. We couldn’t have signed this agreement at a better time.”
In recent months, Dafabet notably announced a partnership with The Argentine Football Association (AFA) in a regional sponsorship for the entire Asian continent.
The agreement now spans for the entire year 2023 and 2024, with the first title set to launch ahead of Copa América 2024.
