Richard Masters, Interim Chief Executive of the Premier League, has told BBC Sports’ Dan Roan that he believes betting attracts people to football and has in turn become part of the game. The revelation comes shortly after Wayne Rooney’s controversial transfer to Derby County, involving betting company 32Red, which concluded with the former England captain being given the number 32 …
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Industry design, innovation and software development agency Degree 53 has published its latest ‘UX Review’ focusing on evaluating the impact of new age and identity verification processes, enforced by the UK Gambling Commission (UKGC) in May this year. The report assesses how incumbents have approached the challenge of adjusting/addressing to the UKGC’s customer age verification requirements from a customer UX …
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EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’. The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …
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Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media. The ‘long-form’ video and audio show is hosted by Sky Sports …
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The Premier League returns to action this weekend, so SBC demands that bookmakers put their necks on the line and predict which storylines and narratives will dominate EPL season 2019/2020. ___________________ SBC: What is the bookies’ script for EPL Season 2019/2020, are we in for a thriller or is this another repeat season of Manchester City? Amy Jones (PR & …
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Flutter Entertainment Plc, the rebranded entity of Paddy Power Betfair, has seen its interim H1 2019 profits before tax drop by 24%, as FTSE100 betting group cites changes in regulations and taxation as the lead factor in its year-on-year performance decline. Operating its enlarged portfolio of Paddy Power, Betfair, FanDuel (US), Sportsbet (AUS) and the recently acquired Adjarabet (CIS), Flutter saw …
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Seeking to engage football matchday audiences, Paddy Power marketing has revealed that it plans to launch ‘Pitch Invader’, the bookmaker’s free football magazine, ahead of this weekend’s start of English Premier League season ( Friday 9 August). Working in collaboration with UK publishing group Reach Plc, Paddy Power is set to circulate 1.2 million free copies of Pitch Invader, across …
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Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results. As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent …
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The industry-wide voluntary ‘whistle-to-whistle’ advertising ban is due to come into force today (1 August 2019), which will see bookmakers ban all TV betting adverts during pre-watershed live sport broadcasts. The self-enforced ban, will not be applicable to horseracing and greyhound racing coverage, was suggested by the Industry Group for Responsible Gambling (IGRG) after it received public and political criticism …
Read More »A new chapter for UK politics begins as Boris Johnson takes over at Number 10, given the mandate of delivering Brexit by Halloween (31 October). SBC gets bookmakers first reactions on what awaits punters and markets with regards to ‘PM Bojo’… _________________ SBC: Winning 66% of the Tory membership vote, Boris Johnson fulfils his manifest destiny by becoming new UK PM. …
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