Out-of-work football manager, Jose Mourinho fronts Paddy Power Games’ new campaign ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize. The nationwide campaign co-developed by creative advertising agency VVCP London sees a ‘humble Mourinho’ detail to audiences advice on ’what it takes to be special’ – spoofing the most controversial moments of Mourinho’s career. Publishing a blog post announcing the campaign, Paddy …
Read More »
Following on from the Government’s defeat in the Supreme Court yesterday afternoon, Paddy Power has tipped Boris Johnson to become the shortest-serving Prime Minister in UK history. The bookmaker has slashed the odds on Johnson resigning his position as PM after the Supreme Court ruled his decision to suspend Parliament was unlawful, with odds now listed as 2/1 that he …
Read More »
Bookmakers face a bruising time as the Rugby World Cup Japan 2019 (RWC Japan 2019) kicks-off this Friday 20 September. Facing a raft of inbound patriotic bets placed on ‘home nations’, can bookmakers trust the formbook in what could become betting’s most unpredictable market of the year… SBC gets the bookies lowdown! _____________ SBC: Featuring six market leaders that have all …
Read More »
Gearing up for this Friday’s kick-off of the Japan 2019 Rugby World Cup (RWC Japan 2019), Paddy Power has launched its ‘Japan Slam’ social media series. The series sees Paddy Power cast a number of Irish sports stars, such as champion jockey and long-term collaborator Ruby Walsh, former Ireland Rugby international Donncha O’Callaghan and WWE star Sheamus explore Japan as …
Read More »
Huddersfield Town has been issued with a £50,000 fine from the Football Association (FA) after being found to have breached the FA’s kit and advertising regulations. The FA charges relate to Huddersfield wearing a sash-style shirt which displayed the Paddy Power logo during a friendly game against Rochdale on 17 July of this year, the shirt was found to be …
Read More »
As Parliament is due to be given another chance to vote for a general election on Monday, making it the second opportunity this week, Paddy Power has made it odds-on that MPs will choose to vote against an early election. Boris Johnson has faced a difficult week in Westminster, having faced a party rebellion, a number of resignations and a …
Read More »
Industry workplace diversity, inclusion and equality program The All-in Diversity Project has launched its second annual survey which will gather data to create its annual report, the All-Index. The All-Index is used as a benchmark for diversity, inclusion and workplace equality across the gambling and iGaming industry, with over 50 firms now participating in the annual survey. Kelly Kehn, co-founder …
Read More »
Updating its UK political markets, Paddy Power becomes the first bookmaker to suspend wagering on a UK 2019 General Election being triggered, following news that Prime Minister Boris Johnson has called for a senior cabinet meeting later this afternoon. Commenting on market trading, Paddy Power details that odds on a General Election being officially announced had fallen from 2/5 this …
Read More »
Paddy Power has launched a Daily Fantasy Sports vertical ahead of the start of the 2019 NFL season (kick-off: 5 September). The bookmaker said that its DFS product has been developed in partnership with Flutter Entertainment group subsidiary FanDuel and will be made available to UK and Ireland customers. The Paddy Power DFS vertical’s gameplay will be based on a …
Read More »
As Boris Johnson’s trip over to the continent has continued to attract attention from UK media, Paddy Power has shortened its odds on whether BoJo can secure a deal with Angela Merkel where a backstop doesn’t exist, despite her outlining a hard line 30-day time limit. The Irish bookmaker has been offering odds of 8/1 that BoJo can agree a deal …
Read More »
SBC News Voice of the Sports Betting Industry