Tag Archives: paddy power

More than 200 jobs have become at threat at Flutter Entertainment, owner of well-known Irish betting brand Paddy Power. The move would come as part of a broader strategy to bring its brands on to a single tech platform, although it has not yet been confirmed whereabouts in Britain and Ireland the redundancies will directly impact. The Racing Post has …

Betfair has chosen to wind-down its existing affiliate marketing programme for media partners in UK and Ireland, as a strategic move by Flutter Entertainment to consolidate all affiliate marketing services onto one technology platform to increase efficiencies From 1 July 2025, Betfair will terminate its heritage UK and Irish affiliate activities, removing related services from its Betfair.com platform.  In a message …

BoyleSports has extended its partnership with the Professional Darts Corporation (PDC) for the World Grand Prix. The operator has been title sponsor of the event since 2019 and has now pledged to a further three years. PDC CEO, Matthew Porter, commented: “BoyleSports has been a valued partner of the PDC for many years and we’re delighted that they will continue …

The dust may have settled on the Cheltenham Festival but British racing still has its biggest fixture yet coming up tomorrow, the Grand National at Liverpool’s Aintree Racecourse. The fixture is a huge event for hardcore racing fans and casual bettors alike, with many part-time punters paying their only visit to a high-street bookies of the year during Grand National …

Irish betting and gaming companies, from bookmakers to tech developers, have been requested to register their interest in a gambling licence under its new framework. The Gambling Regulatory Authority of Ireland (GRAI) has shared the request across social media channels, stating that it wants to make the licensing process as seamless as possible. “To assist in our preparations for the …

Ahead of the Kabaddi World Cup final this weekend, tournament organisers have praised the addition of Irish bookmaker Paddy Power to the tournament’s roster of commercial partners. Flutter Entertainment-owned Paddy Power became the sponsor of the Kabaddi World Cup in December last year. This year’s edition of the tournament is notable for being the first outside of Asia, being held …

Bet builders have become a mainstay of British betting and are now being exported overseas, but the product is also undergoing a revamp with the addition of ‘Super Sub’-style features. Today, bet365 became the latest company to announce a version of the Super Sub, which has been doing the rounds at Flutter Entertainment brands over recent months, as well as …

Paddy Power has paid out early to bettors who backed Liverpool FC to win the Premier League. The move follows Arsenal’s 1-0 defeat to West Ham on Saturday, leading the bookmaker to state that “the title race is OVER”. This meant that punters who said Arne Slot’s side would win received their earnings – regardless of the rest of the …

The 2025 PDC World Darts Championship was a huge success, especially in terms of both engagement and sponsorship.  Following Luke Littler’s 7-3 win against Michael Van Gerwen in the final on Friday, main partner Paddy Power revealed that its 180 initiative impressively raised over £1m for Prostate Cancer UK. Speaking of the sponsorship’s performance, Jack Wilson, Paddy Power Head of …

Paddy Power has released its Christmas advert campaign for the festive season with the launch of ‘A Shirt’s Not Just For Christmas, It’s For Life’.  Created by BBH London, the Flutter Entertainment brand’s new campaign stars actor Danny Dyer dressed as a mullet-sporting dad and boxing promoter Eddie Hearn as an entrepreneurial football club owner, taking a look at Dyer’s …