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An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around
01:00
BREAKING
Marketing
Time to read: 4 min
Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?
June 2, 2026
Stadium of Light, home of Premier League club Sunderland AFC
BREAKING
Features
Time to read: 6 min
Bookies Corner: looking back on a Premier League season to remember ... or forget
May 26, 2026
2025/26 Premier League champions Arsenal's Emirates Stadium
BREAKING
Football
Time to read: 7 min
“Arsenal almost certainly 26/27 favourites” - Paddy Power, Betway and Betfair’s Premier League reflections
May 22, 2026
flutter branding in the US, on the side of the New York Stock Exchange
BREAKING
Featured News
Time to read: 4 min
US billionaire now controls 27% of Paddy Power & Sky Bet owner Flutter
May 21, 2026
A race at Pontefract Racecourse
BREAKING
Retail
Time to read: 4 min
Does BoscaSports’ UK acquisition signal confidence for retail and racing betting?
March 27, 2026
A Paddy Power betting shop
BREAKING
Marketing
Time to read: 6 min
Paddy Power marketing redundancies on table as Flutter prepares for UK taxes
March 26, 2026
An hour glass with sand shifting from end to other, indicative of changing times Paddy Power Betfair is operating in
BREAKING
Europe
Time to read: 4 min
Paddy Power Betfair charged £2m over customer interactions
December 17, 2025
PADDY POWER BRANDING, who pioneered Super Sub, which has cost bet365 £30m in 11 days
BREAKING
Latest News
Time to read: 3 min
Paddy Power extends British darts commitments to 2031
December 1, 2025
Bookies ready to bring The Ashes under the spotlight
BREAKING
Comment
Time to read: 3 min
Bookies ready to bring The Ashes under the spotlight
November 21, 2025
A Paddy Power betting shop
BREAKING
Europe
Time to read: 4 min
Paddy Power makes big call as UK&I retail betting on the ropes
October 17, 2025
Hipplodrome Casinoi, London
BREAKING
Europe
Time to read: 3 min
Paddy Power becomes early mover in Britain’s new casino-sportsbook dynamic
October 1, 2025
man on phone with emojis
BREAKING
Europe
Time to read: 5 min
Betting brands need to capitalise on social media or risk being left behind
September 11, 2025
PADDY POWER BRANDING, who pioneered Super Sub, which has cost bet365 £30m in 11 days
BREAKING
Latest News
Time to read: 3 min
Paddy Power gets in on NFL growing UK and Ireland popularity
September 3, 2025
A Paddy Power betting shop
BREAKING
Europe
Time to read: 3 min
Paddy Power Betfair attack shows extent and boldness of UK cybercrime
July 9, 2025
Huge Flutter sign on building
BREAKING
Europe
Time to read: 2 min
Flutter’s new single-tech platform strategy puts over 200 jobs at risk
June 12, 2025
01:39
BREAKING
Affiliate News
Time to read: 2 min
Betfair closes Affiliate Programme for UK-&-Ireland 
May 26, 2025
Marketing spotlight hangs on darts as BoyleSports renews PDC deal
BREAKING
Europe
Time to read: 3 min
Marketing spotlight hangs on darts as BoyleSports renews PDC deal
April 28, 2025
Grand National 2025: will bookies repeat the success of Cheltenham?
BREAKING
Comment
Time to read: 5 min
Grand National 2025: will bookies repeat the success of Cheltenham?
April 4, 2025
Map of the Republic of Ireland
BREAKING
Europe
Time to read: 3 min
Ireland enters licence transition for new GRAI authority in 2026
March 31, 2025
Kabaddi World Cup & Paddy Power targeting ‘next level’ for the sport
BREAKING
Europe
Time to read: 3 min
Kabaddi World Cup & Paddy Power targeting ‘next level’ for the sport
March 21, 2025
bet365 branding in a boxing ring, via its partnership with UK boxing promoter BOXXER
22:34
BREAKING
Europe
Time to read: 4 min
Margins vs acquisition - why has bet365 joined the ‘Super Sub’ betting wave?
March 11, 2025
BREAKING
Europe
Time to read: 2 min
Paddy Power and Betfred pay out early on Liverpool title win
February 25, 2025
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Most Read
1
Southampton is latest Midnite target in operator’s Championship takeover
2
National Lottery to join +$1bn Powerball on 21 July
3
The conversational sportsbook has arrived
4
BOYLE Sports CEO on retail empire expansion as firm opens 400th shop at Galway Racecourse
5
Gambling Commission settles plans to proceed with FRAs programme
6
UKGC to deliver critical update on customer 'affordability checks'
7
Italy to review bill on 2% football bets tax and new accountability rules  
8
Dutch Supreme Court dismisses pre-regulation claims against operators
Featured News
The Rock of Gibraltar
BREAKING
Featured News
Time to read: min
Gibraltar makes history with exclusive predictions market regulatory regime
July 13, 2026
The UKGC logo
BREAKING
UK
Time to read: min
Gambling Commission settles plans to proceed with FRAs programme
July 7, 2026
01:48
BREAKING
Features
Time to read: min
'But Our Current Tech Works Fine': Why operators need to stop fearing affiliate platform migration
July 2, 2026
First Pitch Competition Open
BREAKING
Featured News
Time to read: min
SBC Summit’s First Pitch open for applications
June 30, 2026