Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season. The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …
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After a short trial of lunchtime race meetings, online bookmakers have expressed that they wish for the trial to be extended following the support of The Horserace Betting Levy Board (HBLB). The trial received the backing of the HBLB with the intention of boosting the revenue that could be generated over the lunchtime period for both on-course and off-course bookmakers. …
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The High Court case around data rights between the two main horseracing broadcasters to the betting industry has come to an end, with Sports Information Services (SIS) being found guilty of breaching the confidentiality of Arena Racing Company’s Raceday Data, but not on the more serious charges of conspiracy by unlawful means or copyright infringement of database rights. SIS said it may …
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The UK Advertising Standards Association (ASA) has upheld five complaints made against Paddy Power’s ‘Rewards Club’ advertisement featuring Rhodri Giggs, the older brother of former Manchester United and Wales footballer Ryan Giggs. Complaints were sanctioned against the advert, which was broadcast last February, as five viewers claimed that the advert ‘glamourised gambling’ by suggesting that it can lead to a …
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FTSE100 gambling group Paddy Power Betfair (PPB) has reported a strong start to 2019 trading, despite recording unfavourable sporting results in the UK and Ireland. Publishing its Q1 2019 trading statement (for the period ending 31 March), PPB reports a ‘good underlying momentum’, as group revenues grow 17% year-on-year to £478 million (Q12018: £408m) driven by ‘excellent growth in both …
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Biztech Software has secured a landmark long term agreement with Paddy Power to continue the delivery of its ‘next generation’ sports betting EPOS acceptance and settling solution for the operator’s 600+ betting shops. Biztech, who first secured a multi-year deal with the Irish operator in April of last year, launched Arkle in 2007 to secure and streamline the betting shop, while …
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Tackling Brexit UK politics maybe in the doldrums, however, English football appears stronger than ever. Entering the final stages of the 2018/19 European football season, SBC gets the bookies lowdown in what some are calling an English football renaissance… ___________________ SBC: This season, we are witnessing a thrilling Premier League race, with English teams dominating European tournaments and a …
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Culture Secretary Jeremy Wright has hit back at bookmakers who have supposedly undermined the restraints imposed on Fixed Odds Betting Terminals (FOBTs), describing the actions as “disgraceful” in a recent Parliamentary session. The new restrictions on the terminals came into play on 1 April. Earlier in the month, however, The Guardian accused Paddy Power and Betfred of trying to circumvent …
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Self-service betting terminals (SSBTs) provided by Playtech BGT Sports (PBS) took more than double the number of bets from last year’s Grand National. This weekend, the omni-channel sports betting solutions provider enjoyed record turnover from the biggest National Hunt horse race, first held at Aintree in 1839. PBS confirmed that turnover increased by 135% when compared to 2018, highlighting the …
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Issuing a short industry update, the UK Gambling Commission (UKGC) has forced bookmakers Paddy Power and Betfred to terminate their newly launched retail betting products. On Monday, The Guardian newspaper accused Paddy Power and Betfred of trying to circumvent the government’s enforced FOBTs £2 reduction, launching new ‘roulette-style’ games ‘Pick-n-36’ and ‘Virtual Cycling’. The Guardian reports that the Pick-n-36 game …
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