SBC News Voice of the Sports Betting Industry
Updating the market, Paddy Power Betfair (PPB) has announced that it has agreed a long-term racing media rights deal The Racing Partnership (TRP).
The partnership will see TRP content distributed throughout PPB’s Paddy Power retail betting estates from the 1 January 2017.
TRP racing content will now include UK all-weather racing from Lingfield Park, Southwell and Wolverhampton tracks. Additionally, Paddy Power estates will gain broadcasts of all 15 Arena Racing Company owned-racecourses and seven independent racecourses from January 2018.
Commenting on the agreement, Manging Director for Retail at Paddy Power Betfair, Dan Taylor said: “Paddy Power Betfair is delighted to have entered into this agreement with The Racing Partnership to ensure that customers in all of our shops across Ireland and the UK will continue to see fixtures from TRP racecourses, as well as racing from South Africa.”
Director of The Racing Partnership, Mark Kingston, welcomed PPB as content partners: “This is a significant step for The Racing Partnership as it continues to establish itself in the market. As one of the leading operators in the UK and Ireland, we are delighted to have agreed a deal with Paddy Power Betfair. This follows strong take up from independents in both the UK and Ireland.”
The deal with Paddy Power Betfair brings the total number of UK and Irish betting shops (Licensed Betting Offices – “LBOs”) who are signed up to TRP to more than 1,800 shops. Larger independent LBOs who are taking the service include Boylesports, Jenningsbet and Stan James, with more recent signings including McLeans, Mark Jarvis and Toal’s bookmakers
