Tag Archives: paddy power

Bookies’ Corner – Man Booker Prize – Who’s the literary Skepta?

The Man Booker Prize is one of Western literature’s most coveted. This year the winner is being announced on Monday October 24th. The stipulations of the award are that the book must be fictional, penned in English and published in the UK. It’s been running since 1969 and the winner these days gets a sizable £50,000 cheque.  Ion Tewin, Literary …

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William Hill – Trump could be a new Brexit

Trump, Next President

Ahead of the third and final US Presidential Debate (University of Nevada), UK bookmaker William Hill has slashed its odds on Donald Trump becoming the 45th President of the United States from 11-2 to 4-1. Updating its ‘2016 US Election’ market, William Hill stated that the betting patterns were reminiscent of those seen in the lead up to the UK …

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AppBet shakes up the use of odds comparison for mobile betting

AppBet

AppBet has launched a free online service which allows UK punters to combine odds comparison with the placement of football and horse racing bets across all their betting accounts. The new app, which has been launched on the iOS and Android platforms for Paddy Power, Ladbrokes, Boylesports and Betway, gives users the chance to integrate all of their betting accounts …

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‘A Woman’s Place is in the White House!’ Paddy Power pays out on Hillary Presidency

Paddy Power has taken the bold step of becoming the first bookmaker to payout on Hillary Clinton winning the 2016 US Election. Closing its ‘US Election’ market, Paddy Power announced that it had cashed out £800,000 in winning bets placed on the Democrat candidate. The bookmaker makes its gutsy call despite Donald Trump being currently priced at 5/1 to win …

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Paddy Power Betfair deploys Balabit monitoring system across entire organisation

Seeking to further protect its customer data and ensure optimal regulatory compliance Paddy Power Betfair (PPB) has announced that it will integrate digital security firm Balabit’s ‘Shell Control Box (SCB)’ system. The SCB system will allow PPB to better monitor ongoing development of its platforms, ensuring that customer data is protected. Balabit solution provides comprehensive session recording to provide full …

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Paddy Power bolsters retail racing content with The Racing Partnership (TRP)

Updating the market, Paddy Power Betfair (PPB) has announced that it has agreed a long-term racing media rights deal The Racing Partnership (TRP). The partnership will see TRP content distributed throughout PPB’s Paddy Power retail betting estates from the 1 January 2017. TRP racing content will now include UK all-weather racing from Lingfield Park, Southwell and Wolverhampton tracks. Additionally, Paddy …

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Patrick ‘Paddy’ Power to be keynote speaker at HUDDLE Leicester

Industry marketing and communications expert Patrick ‘Paddy’ Power has been confirmed as keynote speaker at HUDDLE Leicester (Tuesday 8 November) Hosted at the Welford Road Stadium, the home of Aviva Premiership rugby club the Leicester Tigers. Paddy Power will speak to a business and entrepreneurial audience on how to create a high visibility brand. Presenting the session ‘Mischief Marketing with …

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Paddy Power appoints Piers Morgan as Chief Cheerleader for Team USA

Ahead of the start of the Ryder Cup (30 September) at Hazeltine National Golf Club (Minnesota), Paddy Power has unveiled Piers Morgan as Team USA’s chief cheerleader. Launching Paddy Power’s latest viral marketing campaign. the controversial TV presenter and Daily Mail columnist has declared his love for Uncle Sam following the UK’s decision to leave the European Union. Morgan an …

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BOS – Find a bookmaker ambassador with the right personality

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …

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SBC lines up expert panel for AML workshop at Betting on Sports

With the 4th anti-money laundering (AML) directive likely to bring the betting industry within the regulated AML sector for the first time, and forthcoming data protection changes rendering gambling operators liable for huge new financial penalties for data protection breaches, SBC Events has brought together an expert panel to deliver timely guidance for chief executives, heads of marketing, compliance teams and …

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