Tag Archives: paddy power

Paddy Power Betfair seeks new CFO as Alex Gersh calls time as group financial lead

The Sunday Times has this weekend reported that Paddy Power Betfair Chief Financial Officer Alex Gersh has signalled his intention to depart the FTSE100 betting group’s executive leadership team. The governance of Paddy Power Betfair is reported to have begun its executive search for Gersh’s replacement as group financial leader. Gersh will maintain the executive role with until his replacement …

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SBC Bookies’ Corner – Pricing the unpredictable Oscars 2018

Deemed as the most unpredictable ‘Oscars Race’ in Hollywood’s history, how confident are bookmakers of predicting the winners of this weekend’s 90th Academy Awards (4 March). Bookies Corner gets the lowdown on Hollywood’s eclectic field of movie contenders, and what factors are weighed up when pricing Oscar markets. Does box office success or critical opinion even matter, and do political …

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SG Gaming partners with Paddy Power

Scientific Games Corporation has announced that the Company’s UK division, SG Gaming, has rolled out its , new Equinox 2.4 terminals across Paddy Power in a 30 shop trial. The Equinox 2.4 features three 24” HD screens with silver bezel design, an immersive sound system and integrated barcode reader for scanning free bet rewards directly from a smartphone. The terminal also offers …

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Paddy Power tests VAR promotions

In recent months the debate surrounding Video Assistant Refereeing (VAR) has encompassed English football and with the FA cup returning to our screens this weekend, the debate looks set to recommence. In a recent interview with SBC, Jeevan Jeyaratnam, Head of Compilation at Betting data and tailored odds specialist Abelson Info, predicted that it was “highly likely that some of …

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Paddy Power takes BAGS live across its retail premises

Paddy Power has signed up to take BAGS (“Bookmakers Afternoon Greyhound Service”) greyhound content live via its TV channel across its 631 shops. Director of The Racing Partnership, Mark Kingston, said: “We are delighted that Paddy Power has joined other betting shop operators in being able to show BAGS greyhound fixtures on their channels.   The BAGS schedule comprises over …

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Peter Jackson casts Flanagan & Hartnett as lead roles for Paddy Power Betfair strategy & development

Peter Jackson the new Group CEO of Paddy Power Betfair Plc (PPB), continues the strategic realignment of the FTSE100 bookmaker’s executive leadership team. Jackson’s latest movements, see him promote Aine Flanagan to Group Chief Strategy Officer (CSO), having previously served as Managing Director of UK & Ireland for PPB. Flanagan is a seasoned eCommerce and digital operations strategist, who will take …

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Betfair seeks creative switch following departure of CMO Johnny Devitt

FTSE bookmaker Paddy Power Betfair (PPB) is set to review the creative advertising strategy and set-up of its Betfair brand, following the departure of Johnny Devitt as Chief Marketing Officer. UK advertising news source CampaignLive has reported that Betfair marketing will no longer be serviced by London agency Lucky Generals as its lead creative account. In recent months, PPB has …

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Paddy Power hires media executive Michelle Spillane as UK & IRE Marketing lead

Irish bookmaker Paddy Power has confirmed the appointment of Michelle Spillane as its new Marketing & Brand Director for the UK & Ireland. The appointment sees Spillane takeover the majority of executive duties and projects, from former Paddy Power Marketing Director Mark Singleton, who this month joined digital photo printing firm Photobox. Spillane joins Paddy Power from Irish national TV …

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Football DataCo nets Ladbrokes Coral and Kindred deals

VSoftCo - Copyright: ohmega1982 / 123RF Stock Photo

Football DataCo has announced that is has signed a duo of operators to long term data usage license agreements.. Ladbrokes Coral and Kindred Group join a growing list of licensed betting operators, which includes bet365, Betfred, GVC, Paddy Power Betfair, Skybet and William Hill. Through these new long term agreements, operators will be utilising match day data for the entire …

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