Tag Archives: paddy power

Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

Paddy Power continues its ‘You Beauty!’ campaign, celebrating sports ‘unsung heroes’. This weekend the Irish bookmaker launched its latest ‘You Beauty! The Bus Driver’ campaign advert featuring a long-suffering coach driver and his woes at having to ferry unruly football fans. Launched last November, ‘You Beauty!’ continues Paddy Power’s TV marketing guidance under long-term creative agency Lucky Generals. The UK …

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Bookies’ Corner: Oscars 2017 – Looking beyond La La Land

The 89th Academy Awards (26 February) awaits Hollywood with every bookmaker placing Damien Chazelle’s ‘La La Land’ as the firm favourite to win Best Picture. Nominated for a record 14 Oscar categories can anyone stop the La La Land juggernaut. Furthermore, will a Hollywood bashing President Donald J Trump dominate the awards’ night speeches and celebrations… SBC’ gets the bookies …

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Paddy Power splits regular tipsters on the latest leaderboard

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Paddy Power came between Timeform and bettingexpert on the latest Tipster Challenge table after collecting 3.00 points from the returning Tara Mist at Ludlow. Timeform was the only double winner of the day after finishing with a flourish by backing Tara Mist and then the impressive Castafiore (5/4F) in the final race of the day. Stephen Harris of bettingexpert dropped …

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Paddy Power targets ‘Greyed A’ Tipster Challenge form at Ludlow

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Paddy Power is the next pretender to the Tipster Challenge throne. The Director of Communications for his namesake company has provided expert picks for the six-race card at Ludlow Racecourse. A graduate from Dublin University, Power has worked in all facets of the Ireland-based business, including risk control, operations and marketing. He will be going up against Stephen Harris of …

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Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

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Paddy Power Betfair positive on 2016 performance despite unkind Q4 closing

FTSE-listed Paddy Power Betfair Plc (PPB) is the latest industry operator to fall foul of punter-friendly results recorded during Q4 2016. Issuing a trading update ahead of its full-year 2016 results on 7 March, PPB governance detailed that an unkind Q4 2016 closing had cost its operations revenue losses of £40 million on European football results and a further £5 …

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Paddy Power gets ‘supersized’ for Trump Inauguration

Ahead of this Friday’s US Presidential Inauguration, bookmaker Paddy Power has loaded up an array of Donald Trump betting specials. Seeking to recover some of its six figure losses on Trump’s surprise 2016 US Election victory, Paddy Power opens it ‘supersized’ Inauguration Day markets offering 11/1 for Trump’s first Presidential speech to last 22:30 minutes or longer.  Further markets, see …

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Betting industry asks…How long can President Trump last?

With President-Elect Donald Trump taking full US Presidential duties on 20 January (inauguration date), bookmakers are wondering whether ‘The Donald’ will survive a full four-year term as leader of the United States of America.   Trump who yesterday gave his first official press conference as President-Elect, having won the US Election on 8 November reemphasized to the world’s media that …

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AppBet launches cash-back bonus after hitting 1,000 sign-ups


AppBet has introduced a £10 cash-back bonus for new betting accounts set up through the app, after securing 1,000 sign-ups during its first month online. The free online service, which is exceeding Q1 targets despite only limited promotion, allows users to integrate their betting accounts in one place. The app’s developers are now looking to add more bookmakers to the …

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The FA Cup – Any magic for the bookies?

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The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …

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