Paddy Power has released the first episode of its new ‘pundits’ sitcom series as part of a new advertising campaign. The series, which features axed Soccer Saturday stars Phil Thompson, Charlie Nicholas and Matt Le Tissier, gives a comedic approach on the pundits’ lives on a Saturday afternoons now they are no longer on the show. A spokesperson for Paddy …
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Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …
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Paddy Power states that the ‘dreaded B-word is back in British politics agenda’, as the bookmaker prices a No Deal Brexit as the likeliest outcome of the ongoing trade talks between the UK government and its EU counterparts. A week which began with The Financial Times reporting that PM Boris Johnson plans to override key conditions of Parliament’s approved EU …
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The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power. Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …
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Flutter Entertainment Plc has accelerated all corporate directives related to its merger integration with The Stars Group Inc (TSG), but conceded that its 2020 outlook remains ‘highly uncertain’ dependent on further COVID-19 outcomes and regulatory changes across various markets. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its 2020 interim …
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Paddy Power has committed to raising awareness of the charity Missing People by launching a campaign which involves filling a stand at Motherwell with ‘missing’ fans. As Scottish Premiership action returns to the stadium this weekend, Fir Park’s south stand has been filled with 1190 silhouetted cut-outs to represent the thousands of people across the UK that are missing from …
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US 2020 enters its final 100 days of campaigning, as current polls indicate a comfortable Joe Biden / Democratic Party victory as President Trump flounders on his handling of critical issues in the most unprecedented of election years. Against the ropes, can Trump deliver another seismic political upset, or has America finally turned the lights off on ‘President 45’… SBC …
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Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …
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This year’s Royal Ascot Festival attracted 21.6% more traffic during the week when compared to last year’s event, according to the latest data released by Oddschecker. Despite taking place under ‘unusual circumstances’, Oddschecker confirmed that ‘interest was clear’ in the festival, with a 35% uptick in affiliated registrations versus 2019. Alongside the increase in traffic, the event was reported to …
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Following back-to-back Premier League defeats against Manchester City and Brighton FC, Paddy Power has responded to Arsenal left-back Hector Bellerin’s environmental pledge. Prior to the Premier League recommencing on Wednesday 17 June, Bellerin promised his social media followers that he would personally fund the planting of 3,000 trees by reforestation charity One Tree Planted ‘for every Arsenal win’. Bellerin has …
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