SG Gaming partners with Paddy Power

Scientific Games Corporation has announced that the Company’s UK division, SG Gaming, has rolled out its , new Equinox 2.4 terminals across Paddy Power in a 30 shop trial.

The Equinox 2.4 features three 24” HD screens with silver bezel design, an immersive sound system and integrated barcode reader for scanning free bet rewards directly from a smartphone. The terminal also offers ‘Privacy Mode’ – a unique industry innovation which provides discreet gameplay on the fully interactive 15.6” V-Deck+ button panel.

Phil Horne, Chief Executive Officer of SG Gaming UK, commented; “We are thrilled that Paddy Power is trialing our complete server-based gaming solution along with our industry leading gaming content. The superb breadth of specially developed content for the Equinox terminals will help Paddy Power elevate its omni-channel offering for its customers and introduce them to our innovative and unique privacy enabled content.

“We are excited to be working closely alongside the team at Paddy Power as we demonstrate our aptitude as a business through our analytics and superior platform capabilities, helping them to maximise revenue potential through our complete gaming solution.”

David Newton, Managing Director of Retail, UK & Ireland at Paddy Power added: “We are pleased to be trialing with SG Gaming across 30 of our shops. The Equinox is an exciting new gaming machine and offers a range of innovative new features such as the new ‘Privacy Mode’. This will provide our customers with an exciting new proposition, and we look forward to seeing how these machines perform in our 30 trial shops.”

The Paddy Power partnership follows on from SG Gaming recently announcing that it would also install its new Equinox range across 100 Ladbrokes and Coral stores nationwide, with the parties having worked together for the previous 12 months in preparation.

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