FSB is to help launch a new UK facing sportsbook titles 7 Best Bets, after agreeing to provide its platform to its owners.
Set to go live on April 9, the desktop and mobile site has an exclusive affiliate deal with social game 7 Of The Best (OTB), which was founded by former Tottenham Hotspur and England international defender Ledley King.
Richard Thorp, FSB Business Development Director, said: “Our sportsbook solution provides operators with an innovation-led platform and state of the art technical framework, and we’re very pleased to be able to deploy it 7 Best Bets.
“We’re particularly pleased that its flexibility provides companies like them from outside the industry with the ability to offer a product suitable to a very different customer profile.”
Punters are to be afforded the opportunity to place a bet on their weekly 7OTB selections, in addition to virtual sports and a “comprehensive” selection of casino games that come completer with bespoke offers and promotions.
The new sportsbook has also signed a deal with London radio station Love Sport, which is set to promote its seven best bets on a daily basis.
7 Of The Best CEO King said: “This partnership with FSB allows us to add new exciting elements to the game which will enhance the experience for our customers.
“Their high reputation and renowned sportsbook and casino offering meant that there was no need to research the market in order to select our partner for this important project.”
This deal continues FSB’s recent strategic commercial expansion, which includes an extension to its partnership with Genting at the end of 2017 and an agreement to supply its technology to Bet Lion, Victor Chandler’s East Africa-facing sportsbook.
Most recently the firm a deal to roll-out its first EPOS system in association with Paddy Power and Asian supplier Jade Entertainment and Gaming Technologies.
This will see a deployment of its platform and trading tool alongside the Irish bookies trading team, to provide over the counter sports betting facilities to customers of Manila’s flagship Okada Casino Resort.