Confusion reigns with regards to Irish bookmakers reopening their venues, as the government orders betting shops to remain closed until 29 June. This week, a reported 800 Irish betting shops reopened their businesses on Monday 15 June, believing to have complied with the Irish government’s ‘phase two’ Coronavirus national plan. However, within 24 hours Irish betting firms were instructed to …
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Paddy Power has announced that it will reopen all betting shops in England, plus 150 Irish estates from Monday 15 June – ‘just in time for Royal Ascot’ (16-20 June). The bookmaker stated that its betting shops in Wales, Scotland and Northern Ireland remain closed until further notice by regional governments. Helping its retail staff work under unprecedented circumstances, Paddy …
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To celebrate the return of the sports calendar, Paddy Power plans to bring together a host of celebrities to take part in the Paddy Power Golf Shootout. The event, which will take place behind-closed-doors at the Centurion Club in Hertfordshire, will feature celebrities such as Piers Morgan, Peter Crouch, Jamie Redknapp, Freddie Flintoff and Harry Kane. Joining them will be …
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Sports betting innovation studio GTG Network (GTG) has secured a further tier-1 bookmaker client after confirming that Flutter Entertainment will deploy its ‘Skill Zone’ free-to-play (FTP) portfolio across its Paddy Power vertical. The agreement will see Flutter expand its sportsbook FTP content and player engagement capacity by implementing GTG’s Skill Zone inventory. The popular FTP titles are headlined by GTG’s …
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Under normal circumstances, April and May should have been key campaign months for the US 2020 Elections (3 November), with the Democratic Party crowning Joe Biden to challenge President Trump. However, US 2020’s script has been flipped by COVID-19 consequences, adding further divisive factors to the campaign trail, as bookies tell SBC to buckle up for this year’s biggest wagering …
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A new FTSE100 gambling giant was formed this morning, as Flutter Entertainment Plc confirmed the outright completion of its $11 billion merger with The Stars Group Inc (TSG). Flutter has completed its six-month merger pursuit of TSG ‘on schedule’, securing all regulatory (Australia, UK and US) and shareholder approvals during the first half of 2020 trading. Updating its timetable, the …
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Paddy Power has backed ‘Too Hot To Handle’ , a dating show recently launched by Netflix, to outperform ITV’s ‘Love Island’ – the current kingpin of reality TV. Launched this weekend, Too Hot To Handle sees US streaming giant Netflix develop its first exclusive reality dating series, seeking to woo audiences starved of entertainment content during the lockdown period. Noting a positive reaction to the …
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Keeping audiences entertained during lockdown, Paddy Power has become the first bookmaker to launch a comedy mini-sitcom series titled ‘The Mascot’, which will be broadcast across its social media profile. The four-part sitcom scripted by Noel Slevin and Steven Quick of Paddy Power’s Social Media team follows ‘Frank the Dinosaur’, the former disgraced mascot of Basildon Athletic FC. The Mascot …
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Following the latest set of unprecedented guidelines issued by the UK government to combat the spread of the Coronavirus, betting shops and casinos will be forced to close their doors with immediate effect for a period of two weeks, pending further review. The news comes as the Prime Minister confirmed the UK was elevating attempts to flatten the impending Covid-19 …
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Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador. Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 …
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