Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …
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Smarkets builds on Cheltenham success at Aintree
Rachael Blackmore was not the only one who set records at the Aintree Grand National this weekend, as Smarkets recorded a 21% increase in betting volume from 2019. A total of £92.8 million was traded on the platform in comparison to the 2019 figure of £76.5 million, and the 2018 earnings of £57.4 million, whilst from Thursday to Saturday over …
Read More »Bookmakers anxious over whether football can really come home
With little fanfare or hype, this week bookmakers priced England at 5/1 joint-favourites (alongside France) to win this summer’s rescheduled UEFA Euro 2020 Championships. The perennial underachievers in major football tournaments, England is recognised as ‘the gift that keeps on giving for bookmakers’ by allowing them to cash-in on a summer of patriotic bettors chasing that ‘Three Lions glory’. Though …
Read More »bet365 heads betslip leaderboard in Oddschecker Cheltenham report
Oddschecker has released its report of betting trends during the 2021 Cheltenham Festival, revealing positive results for numerous operators with bet365 heading the betslip leaderboard. The Stoke-on-Trent based online bookmaker accumulated the largest share of betslip clicks on the odds comparison website throughout the four-day festival at 19.4%, whilst Flutter Entertainment’s Sky Bet and Paddy Power finished second and third …
Read More »Scientific Games reports ‘record breaking’ volume of Cheltenham bets
Scientific Games processed a ‘record volume of bets’ throughout last week’s Cheltenham Festival, reporting a ‘huge uplift’ of 53% on its OpenSports platform. The OpenSports solution is used by a number of leading sports betting operators including William Hill, Entain’s Ladbrokes and Coral brands and Flutter Entertainment’s Paddy Power and Betfair companies. In addition to the 53% increase in betting …
Read More »Playtech nets five-year Flutter full service igaming contract extension
Playtech Plc has secured a further tier-1 operator contract extension, as Flutter Entertainment renews its lead igaming supplier services contract with the FTSE250 technology group. Securing a new five-year contract, Playtech Plc will continue to serve as lead online gambling software and games supplier for Flutter’s Paddy Power, Betfair and Sky Casino brands. Flutter branded Playtech as a key strategic …
Read More »Checkd Group promotes Alex Beecham ahead of expansion plans
Checkd Group has promoted Alex Beecham to the position of Managing Director of its Checkd Media division, in preparation for a renewed commercial drive and expansion plans. In his new position as MD of Checkd Media, Beecham will be responsible for overseeing the operations of the Footy Accumulators, Winners Enclosure and Oddschanger brands. His appointment follows the announcement that the …
Read More »Paddy Power returns to Cheltenham with ‘thoroughbred Crouchy’
Paddy Power has given adman Peter Crouch its ‘thoroughbred treatment’, as the bookmaker returns to the Cheltenham Festival. Releasing its new advertising campaign, Paddy Power has reappointed Crouch as its Cheltenham Festival frontman – with the Irish operator putting the former England striker in tip-top shape to carry out his duties. Crouch is shown at home preparing for Cheltenham with …
Read More »Flutter bulks up for global dominance as TSG merger objectives are achieved
Flutter Entertainment Plc has exceeded 2020 corporate objectives by demonstrating its ‘unparalleled scale and diversification’ after completing the first year of its transformative merger with The Stars Group Inc (TSG). Publishing its 2020 preliminary results, the FTSE100 group doubled its corporate revenues to £4.4 billion (FY2019: £2.1bn) which Flutter stated is a reflection of its successful incorporation of TSG assets …
Read More »Betfair severs ties with Gordon Elliott due to controversial photo
Online gambling operator Betfair has severed its connections with Gordon Elliott, after an image of the renowned Irish racing trainer sitting on a dead horse circulated on Twitter. The picture of the trainer sat on the horse, which allegedly died of a heart attack, is reported to be some years old, and first surfaced on social media on Saturday. Despite …
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