Tag Archives: paddy power

Cheltenham expands broadcasting and sponsorship agreements

SBC News Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

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Flutter’s Ian Proctor outlines affordability approach

SBC News Flutter’s Ian Proctor outlines affordability approach

Ian Proctor, Chairman of Flutter Entertainment, the bookmaking holding company behind Paddy Power and Betfair, has released a statement concerning the ongoing review of the 2005 Gambling Act. In the statement, Proctor acknowledged that: “Gambling has gone through a technical transformation over the last 15 years, and the rules have not kept pace.” The main focus of Proctor’s statement concerned …

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Harry von Behr: Spotlight Sports Group accelerates US expansion

Spotlight Sports Group

Harry von Behr, Managing Director (Sport) at Spotlight Sports Group, discusses the evolution of the company, the recent refresh of the group brand, key focus areas for 2021, and why it’s an exciting time to be involved in the US market – both through the provision of expert content for B2B partners and the successful rollout of customer facing website …

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Paddy Power becomes headline sponsor of ITV Racing

SBC News Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

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Flutter exceeds Q3 expectations with double-digit growth across all brands

flutter

Flutter Entertainment Plc has reported a strong Q3 2020 trading update, in which the enlarged FTSE100 operator highlighted a growth in market share across its brand portfolio in addition to merger directives remaining ahead of schedule. Driven by the return of global sports, Flutter secured double-digit growth across all core metrics as group revenues topped £1.32 billion, up 27% on …

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Flutter renews legacy partnership with Scientific Games to lead critical enlargement  

SBC News Flutter renews legacy partnership with Scientific Games to lead critical enlargement  

Scientific Games has secured a further tier-1 operator commercial agreement after FTSE100 betting group Flutter Entertainment Plc renewed its technology partnership for a further five years.  Ahead of undertaking key merger integration projects, including Sky Bet and PokerStars, Flutter confirmed that it will maintain all Scientific Games ‘OpenSports’ technology provisions. The five-year renewal comes on the back of Flutter’s US …

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Paddy Power halves odds on Boris to say Bye Bye at Christmas

SBC News Paddy Power halves odds on Boris to say Bye Bye at Christmas

Paddy Power Politics states that PM Boris Johnson may become Christmas 2020’s ‘biggest turkey’, as the UK government continues to stumble from crisis-to-crisis. Deemed bullet-proof at the start of the year, having delivered the Conservative Party a record 80 seat Commons majority following his Snap Election victory – the tables appear to have turned on Bojo’s premiership as autumn arrives. …

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Crouchy soothes fans’ nerves in new Paddy Power ad

SBC News Crouchy soothes fans’ nerves in new Paddy Power ad

Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy Power has recast Peter Crouch to deliver its vital message that a ‘new normal means same old football’. Continuing to work alongside ‘Crouchy’, Paddy Power wishes to ease Premier League fans’ nerves ahead of a season of visible changes and adjustments away from the terraces. …

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Tom Watson joins Flutter as CSR advisor

SBC News Tom Watson joins Flutter as CSR advisor

Flutter Entertainment has confirmed the appointment of former Labour Party deputy leader Tom Watson as its new corporate advisor on safer gambling and further corporate social responsibility directives. Watson, who resigned from the Labour Party last November ahead of the UK’s Snap Election following a public fallout with former party leader Jeremy Corbyn, is recognised as a leading reformist of …

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