Tag Archives: paddy power

Paddy Power takes BAGS live across its retail premises

Paddy Power has signed up to take BAGS (“Bookmakers Afternoon Greyhound Service”) greyhound content live via its TV channel across its 631 shops. Director of The Racing Partnership, Mark Kingston, said: “We are delighted that Paddy Power has joined other betting shop operators in being able to show BAGS greyhound fixtures on their channels.   The BAGS schedule comprises over …

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Peter Jackson casts Flanagan & Hartnett as lead roles for Paddy Power Betfair strategy & development

Peter Jackson the new Group CEO of Paddy Power Betfair Plc (PPB), continues the strategic realignment of the FTSE100 bookmaker’s executive leadership team. Jackson’s latest movements, see him promote Aine Flanagan to Group Chief Strategy Officer (CSO), having previously served as Managing Director of UK & Ireland for PPB. Flanagan is a seasoned eCommerce and digital operations strategist, who will take …

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Betfair seeks creative switch following departure of CMO Johnny Devitt

FTSE bookmaker Paddy Power Betfair (PPB) is set to review the creative advertising strategy and set-up of its Betfair brand, following the departure of Johnny Devitt as Chief Marketing Officer. UK advertising news source CampaignLive has reported that Betfair marketing will no longer be serviced by London agency Lucky Generals as its lead creative account. In recent months, PPB has …

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Paddy Power hires media executive Michelle Spillane as UK & IRE Marketing lead

Irish bookmaker Paddy Power has confirmed the appointment of Michelle Spillane as its new Marketing & Brand Director for the UK & Ireland. The appointment sees Spillane takeover the majority of executive duties and projects, from former Paddy Power Marketing Director Mark Singleton, who this month joined digital photo printing firm Photobox. Spillane joins Paddy Power from Irish national TV …

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Football DataCo nets Ladbrokes Coral and Kindred deals

VSoftCo - Copyright: ohmega1982 / 123RF Stock Photo

Football DataCo has announced that is has signed a duo of operators to long term data usage license agreements.. Ladbrokes Coral and Kindred Group join a growing list of licensed betting operators, which includes bet365, Betfred, GVC, Paddy Power Betfair, Skybet and William Hill. Through these new long term agreements, operators will be utilising match day data for the entire …

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Mark Singleton departs as Paddy Power Marketing Director

Advertising news source Campaign Live has reported that Paddy Power Marketing Director Mark Singleton has departed the bookmaker to join digital photo printing firm Photobox (Photobox.co.uk). A six-year Paddy Power marketing veteran, Singleton has held a number of senior executive roles for the Irish bookmaker including Head of Sportsbook Marketing (2012-2015) and Head of Multichannel (2015-2016). Singleton would maintain the …

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Lambert to the slaughter – Paddy pays out on Potters relegation

Stoke’s surprise choice of Paul Lambert as manager has prompted supporter bafflement, widespread online ridicule, and one bookmaker to pay out on their relegation. Within an hour of the announcement that Lambert was the Potters chosen saviour, Paddy Power paid out on all bets tipping the club currently sitting third from bottom to be relegated. A Spokesman Paddy Power said: …

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Crown Resorts agrees to CrownBet sale

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Crown resorts has announced an agreement to sell its stake in CrownBet, as part of the company’s ongoing debt reduction strategy. The Australian gaming and entertainment group is to recoup AU$150m for its 62% interest in CrownBet, together with loans advanced by it to CrownBet. In a statement released to the Australian Securities Exchange (ASX), it was detailed that a …

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Creative Switch… Paddy Power drops Lucky Generals for Chime Sports

Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. UK marketing news sources report that Lucky Generals chose not to re-pitch its services for the account, which had been placed under review by Paddy Power marketing during 2017. Moving forward, Paddy Power’s multi-million £/€ advertising account will be serviced by …

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Valery Bollier – Oulala – The rise and rise of DFS

The Daily Fantasy Sports (DFS) vertical has continued to grow and break new ground throughout 2017, and threatens to potentially eclipse those achievements next year. For DFS providers Oulala a number of key market expansions have been announced, with the years culmination coming at the SBC Awards, where the firm scooped Best DFS Product. Valery Bollier, CEO and co-founder of Oulala, …

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