Tag Archives: mkodo

6 of the Best – mkodo’s Sue Yoxall

Blonk 6OTB

In this week’s edition of 6 of the Best, we hear from mkodo‘s Executive Director Sue Yoxall. She tells us all about an unforgettable day at the races, a sporting experience which literally caused her to faint, and which records still take her fancy. Best Holiday This is too tricky! I love to travel so have had many an adventure …

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Stuart Godfree: mkodo – Relax! Apple guidelines won’t trigger industry’s ‘Appexit’

Stuart Godfree, Managing Director & Co-founder of mobile development and innovation studio mkodo, tells industry tech stakeholders to pay no attention to the hysteria generated by Apple’s stricter enforcement of non-native apps… ______________________ On 3 June 2019, Apple updated its App Store review guidelines, imposing restrictions on real-money apps. It followed stricter enforcement of guidelines clamping down on non-native applications …

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Sue Yoxall: Keeping up to date with technology advancement

Appealing to a younger generation is often the biggest challenge for technology developers, especially given the pace of change to software and trends, explained Sue Yoxall, co-founder and executive director of mkodo. Yoxall, whose company provides apps and user experiences for mobile, online and retail environments in the betting, gaming and lottery sectors, spoke to SBC at the iGB Live! event …

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WLA recognises mkodo as a lottery innovation stakeholder

London based mobile development and innovation studio mkodo has announced a significant coup for its gambling services and profile, confirming that it has been accredited with membership to the World Lottery Association (WLA). Recognised as the ‘leading authority’ for global lottery stakeholders, the WLA is a membership organisation, which seeks to act in the interests of ‘state-authorised’ lottery operators. In …

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mkodo warns industry developers of Apple backlash on ‘simple wraps’

London-based mobile app and innovation studio mkodo has issued industry stakeholders a warning with regards to new Apple App Store policies and listings guidelines, inbound with the US tech giant’s ‘4.2 update’. Moving forward, the Silicon Valley giant has pledged to enforce policies requiring app developers, including those operated by industry incumbents to have a minimum level of native functionality. …

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Work Hard / Play Hard! Mkodo and HiPay to sponsor official #bosweek networking party!

Mkodo and HiPay have been confirmed as the headline sponsors for the official networking party in #bosweek (18-21 September), held at the stunning Altitude 360 on Wednesday 19 September. Altitude 360, located on the 29th floor of Westminster’s tallest building – Millbank Tower, has been selected by SBC Events for its 360-degree view of the UK’s capital city, renowned party …

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Mark Gibson – mkodo – How should Lotteries go mobile?

Mark Gibson, Business Development Manager at mkodo, looks at the way the lottery market has approached online and how they are now approaching the mobile channel. But what is the best way for success? Just a couple of years ago this question would have been framed very differently – it would have been much more about the ‘if’ or the …

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UI can hold the key to holding customers longer

Mark Gibson, Business Development Director at mkodo, says that an effective user interface can make an operator stand out from the crowd. The online sportsbook market is a relatively mature one and, certainly, a competitive one. Market advantage for operators is hard-won and probably even harder to maintain with substantial pressure being placed on user-loyalty through the widespread use of …

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Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

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Danske Spil gets mobile with mkodo

mkodo, the independent mobile solutions provider for gaming, has launched its mobile sportsbook solution with Danish sportsbook Danske Spil, via OpenBet’s sportsbook platform. The mobile sportsbook is the first product launch in a long-term roadmap agreed between mkodo and Danske Spil. Launched on the operator’s Oddset brand, the HTML5 product follows key mobile responsive design principles. It provides Danske Spil’s …

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