Tag Archives: mkodo

UI can hold the key to holding customers longer

Mark Gibson, Business Development Director at mkodo, says that an effective user interface can make an operator stand out from the crowd. The online sportsbook market is a relatively mature one and, certainly, a competitive one. Market advantage for operators is hard-won and probably even harder to maintain with substantial pressure being placed on user-loyalty through the widespread use of …

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Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

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Danske Spil gets mobile with mkodo

mkodo, the independent mobile solutions provider for gaming, has launched its mobile sportsbook solution with Danish sportsbook Danske Spil, via OpenBet’s sportsbook platform. The mobile sportsbook is the first product launch in a long-term roadmap agreed between mkodo and Danske Spil. Launched on the operator’s Oddset brand, the HTML5 product follows key mobile responsive design principles. It provides Danske Spil’s …

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