Fara Williams to help fans understand the women’s game with LiveScore

LiveScore has announced a partnership with Fara Williams to access a ‘detailed analysis’ of the upcoming Women’s World Cup.

Williams – who is the most-capped Lioness of all time – will be diving into some of the lesser-known stories that are set to unfold in Australia & New Zealand, which is kicking off in less than two weeks.

Data from the real-time sports updates and streaming service provider’s audience revealed people’s interest for more detailed analysis of women’s football.

It demonstrated that 30% of fans wanted to know about future stars, and one in four fans hoped to learn about the best current players in the tournament.

In detail, 28% of LiveScore users believe they would be more interested in following the tournament if the level of analysis and understanding was greater, whilst 29% believe they would be more interested if they were more aware of who the Lionel Messi or Cristiano Ronaldo equivalents were in the women’s game.

With this in mind, the partnership will see five weekly columns from Fara, with content breaking down some of the best player’s attributes, and further insight into some of the stats around the women’s game that new fans into the sport may be unaware of.

Ric Leask, Marketing Director of LiveScore, said: “Here at LiveScore, we are all about bringing fans closer than ever to the game they love. Our dedicated women’s football section aims to provide real insight, engaging fans with high-quality content that enriches their fan experience. 

“Our audience has clearly laid out that they want to understand more of the nitty-gritty of the women’s game, and we have listened.

“That’s why we’re delighted to team up with Fara, who will be sharing her knowledge and expertise to deliver to our users everything they’ll need ahead of, and during, this summer’s thrilling Women’s World Cup.”

The figures also demonstrated that 57% of fans think the level of analysis and detail around the women’s game is not yet comparable to the men’s. The group praised Williams’ ‘unparalleled knowledge’ on the sport, making her a perfect fit for the role.

For her first activity as part of the partnership, the former England midfielder has predicted a ‘host of niche statistics and results’ to play out over the course of the competition, including the most likely players to receive a yellow card, the tournament dark horses, best passers and most skilful player.

“I’m very excited to join the LiveScore team for the Women’s World Cup and discuss some of the more granular statistics, hopefully giving fans a deeper understanding of the teams and players,” Williams commented. 

“The Lionesses’ performances at last year’s UEFA Women’s Euro 2022 captured the nation. Being able to tell some of the lesser-known details of the women’s game will allow fans to enjoy this summer’s tournament even more.”