Kambi has entered into a landmark agreement with Allwyn covering sportsbook source-code licensing and a long-term trading services partnership. Kambi CEO Werner Becher speaks with SBC News about what the deal means, why it validates the technology built over more than 15 years and how it could create new opportunities for the business.
Allwyn will use Kambi’s sportsbook source code as the technology foundation for bringing its sports betting brands onto a single platform, supported by a multi-year implementation programme. Alongside the licence, Kambi will provide its proprietary AI-powered trading and risk management capabilities under a separate long-term services agreement.
For Kambi, the significance goes beyond a single transaction. The agreement demonstrates the strategic and commercial value of sportsbook technology developed over more than 15 years, establishes an ongoing trading relationship with a major tier one operator and opens the possibility of extracting further value from those capabilities through similar selective partnerships in the future.
SBC News: What has Kambi agreed with Allwyn?
Werner Becher: This is a significant agreement covering two important parts of Kambi’s technology.
Firstly, Allwyn will receive a perpetual, global licence to Kambi’s sportsbook source code, which will provide the technology foundation for bringing its sports betting brands onto a single platform. Kambi will also support a multi-year implementation programme through 2029. Secondly, and importantly, our AI-powered trading and risk management technology will be delivered to Allwyn through a separate long-term trading services agreement.
So, this is much more than a source-code transaction. It combines a platform licence and implementation programme with an ongoing trading partnership.
What does Allwyn choosing Kambi say about the strength of your technology?
We see it as a powerful endorsement.
Building sportsbook technology that can operate across different brands, channels and regulatory environments is extremely complex. Doing that reliably at scale while continuing to evolve the product is harder still.
Kambi has been developing its sportsbook technology for more than 15 years. It supports multi-brand and multi-regulation operations and currently serves partners across more than 100 jurisdictions. Allwyn choosing that technology as the foundation on which to bring together its sportsbook operations is strong validation of both the product and the expertise behind it.
There is also the implementation itself. Kambi brings extensive sportsbook deployment experience and understands the technical, operational and regulatory complexity associated with projects of this scale. Allwyn is therefore getting more than source code. It is getting proven technology combined with the expertise required to deploy it successfully.
How important is the deal financially for Kambi?
It is financially significant and demonstrates the value embedded in technology Kambi has spent more than 15 years building.
The licence and implementation programme create substantial value for Kambi, while the separate long-term trading services agreement establishes an ongoing commercial relationship beyond the initial transaction.
That combination gives us additional financial capacity and demonstrates that there are different ways in which we can create value from our technology. Just as importantly, it enables us to maintain our investment in product and technology for the benefit of the wider business and partner network.
Why enter a long-term trading relationship alongside the source code agreement?
Because trading is a fundamental part of the long-term relationship.
Our proprietary AI-powered trading and risk management capabilities remain with Kambi and will continue to evolve with us. Allwyn will consume those capabilities as a service under the separate long-term agreement.
That means the partnership continues well beyond the implementation of the sportsbook platform. It also brings an important new trading partner into the Kambi network, generating additional betting data that can further strengthen the wider network.
Does this mean source-code licensing is becoming a new model for Kambi?
Turnkey remains our core model and source-code licensing will be the exception rather than the rule. But some of the world’s largest operators have requirements that are different from the broader market, particularly around control of their underlying technology.
What this transaction demonstrates is that Kambi has the flexibility to meet those requirements while retaining a valuable long-term relationship through trading services.
We will be selective, but successfully delivering this agreement opens up the possibility of similar opportunities in the future, particularly where source-code licensing can be combined with our trading capabilities.
Could we see more deals like this?
Potentially, yes. Any future opportunity would need to make strategic and commercial sense for Kambi and protect our existing partner relationships.
But this agreement demonstrates another way to extract value from technology we have spent many years building. Alongside Turnkey and our trading services, it gives Kambi another potential route to developing deep, long-term relationships with the largest operators in the market.
That is what makes the agreement particularly exciting: it creates significant value today while potentially opening an additional avenue for growth tomorrow.
