SBC News Voice of the Sports Betting Industry
Kambi Group and LiveScore Group have strengthened their partnership through the migration of the operator’s Virgin Bet brand onto the Kambi sportsbook platform.
UK-facing Virgin Bet continues to pursue plans in the region since first launching in 2019, with its migration to the Kambi sportsbook set to unlock the next stage of its growth trajectory.
Erik Lögdberg, Managing Director of Kambi Sportsbook, commented: “We are proud to announce this landmark migration for Kambi in the UK with Virgin Bet, a hugely popular and well-established brand which shares our commitment to delivering the highest calibre of sports betting experiences.
“We look forward to continuing to work closely together, combining Kambi’s technical and sportsbook expertise with that of LiveScore’s in-house product teams as we drive ongoing growth in their target markets.”
The announcement marks the latest successful collaboration between Kambi and LiveScore Group, having already partnered on the flagship LiveScore Bet sportsbook in markets including the UK, Ireland, The Netherlands and Nigeria.
“Offering Virgin Bet customers the strongest possible range of products and services is a priority for us, and having a top tier sportsbook in place is a core part of this,” added Sam Sadi, CEO at LiveScore Group.
“After the success of our partnership on LiveScore Bet, we are pleased to have further extended our work with Kambi as we look to further grow Virgin Bet’s footprint in the UK market.”
Last week, Kambi Group reported that it maintains a positive outlook for 2024 trading, as its business overcomes client wagering deficits related to the cessation of its Penn US sportsbook contract.
Publishing its Interim 2024 accounts, the Stockholm-listed sports betting technology group achieved Q2 revenues of €46m (Q2 2023: €43m) and €89m for the first half of year trading (H1 2023: €87m).
